Author: Michelle Stark

Red Sage Hosts Covid-19 Crisis and Recovery Economic Development, Community Marketing and Tourism Roundtables

Throughout April and May, Red Sage developed and administered multiple COVID-19 crisis and recovery roundtable discussions.  These discussions brought together communications and marketing experts from across the region.  Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries, especially...

chambers of commerce, community marketing, COVID-19, CVBs, economic development, shop local, tourism, travel, website development

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Red Sage Administers Covid-19 Crisis and Recovery Communications Roundtable for Government Contractors

In March, April, and May, Red Sage developed and administered multiple roundtable discussions.  These discussions brought together communications and marketing experts from across the region, with a focus on COVID-19 crisis and recovery.  Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries...

B2B, B2G, communications, COVID-19, government contracting, marketing

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Business Alabama Highlights Successful Red Sage “Chambers Charm” Workforce Recruitment and Livability Campaign, Influencer Marketing Strategy

A Red Sage Communications-led economic development and community marketing campaign, utilizing a successful influencer marketing strategy, was highlighted this month in Business Alabama.

alabama, awards, Business Alabama, campaigns, Chambers County, community marketing, economic development, influencer marketing, influencer strategy, livability, media, news, placemaking, Red Sage

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Huntsville Business Journal Interviews Ellen Didier on Success in Business, Marketing

Red Sage Founder and President Ellen Didier is featured in April’s installment of the Huntsville Business Journal.  The “Sitdown with Success” series spotlights local entrepreneurs who describe their successes and failures, with tips for upcoming business owners.  In the article, Didier discusses the Huntsville marketing landscape...

business, Ellen Didier, entrepreneurship, Huntsville Business Journal, marketing, media, news, Red Sage, website design

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Red Sage Among Top 20 Advertising Agencies in Alabama

Business Alabama has ranked Red Sage Communications, Inc. among the state’s Top 20 advertising agencies in Alabama.  The publication’s Top Rank issue is a prestigious collection of businesses spanning a variety of industries.  The 2020 Top Rank statewide book of business listings dubbed those included as “the biggest and best in...

alabama, awards, Business Alabama, creative content, design, digital advertising, digital marketing, marketing, media, news, Red Sage, social media, website development

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Red Sage Marketing Director Michelle Stark Joins HudsonAlpha Navigate Mentorship Program

The HudsonAlpha Institute for Biotechnology has launched a new mentoring program to help strengthen biotech and life sciences entrepreneurs.  The Navigate program is modeled after MIT’s Venture Mentoring Service program, which has been successfully mentoring entrepreneurs for more than 20 years.  Red Sage Communications’ own Marketing Director,...

alabama, business, communications, entrepreneurship, Huntsville, marketing, media, mentorship, Michelle Stark, public relations, Red Sage

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An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

In today’s digital age, your website is the most critically important piece of any marketing strategy.  It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface.  It also needs to be optimized for sales and leads.

calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

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