Outsourced Marketing: Meet Your New “Marketing Department”
Are you one of the many companies struggling to maximize your marketing impact? It’s a common challenge, even with strong executive leadership and talented staff.
Too often strategic marketing plans are abandoned (or never created) due to business development or sales demands. In a tight hiring market, it can also be difficult to recruit the employees you need to execute your marketing initiatives. There’s also the issue of finding an employee, or group of employees, with the diversity of experience to effectively design and execute projects in the modern marketing environment (which is increasingly complex and specialized.)
As a trusted full-service agency serving Huntsville and Decatur, Alabama, as well as clients across the southeastern United States for nearly 15 years, we’ve seen the challenges above pop up frequently, and we’ve developed a solution – outsourced marketing, customized to meet your unique needs.
What is outsourced marketing?
Outsourced marketing, which we like to call partnership marketing, offers your company or organization access to Red Sage Communications’ arsenal of marketing resources. We become your tool kit for all things related to marketing, whether we’re working with executive leadership to set strategies aligned to business development or sales or serving as your website developer and graphic design specialist.
Outsourced marketing is particularly beneficial for companies that are either too small to have a marketing department or too busy to focus on strategic marketing goals. Hiring a full-service marketing agency, like Red Sage, to handle the strategic planning and execution of marketing initiatives, also frees up your company or organization leadership to address priorities such as new product development and company growth.
What are the benefits of outsourcing my marketing to a company like Red Sage?
Time and money.
As noted above, whether you’re a business or organization in Huntsville, Decatur, Alabama or beyond, the phrase “there’s just not enough time in the day” probably applies. Even an experienced marketing manager can feel overwhelmed juggling the demands of planning and execution.
When you employ a marketing department in-house, there’s an even greater level of time and cost. You not only have to worry about hiring the right employees, but also take employee training, benefits, and salary into consideration. With outsourced marketing, you receive a fully staffed team of marketing experts for a fraction of the cost of a single employee.
What resources are available to my company through outsourced marketing?
What does a “toolbox of marketing resources” look like, you ask? Here are some of the services Red Sage offers its outsource marketing clients:
- Branding & Messaging
- Strategic Communications
- Public Relations, Media & Publicity
- Website Development, Upgrades & Hosting
- Search Engine Optimization & Marketing
- Online Visibility & Reputation Management
- Data Analysis, Analytics, & Reporting
- Content Marketing & e-Communications
- Social Media
- Advertising (Traditional & Digital)
- Graphic Design & Marketing Materials
- Video & Multimedia Production
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