A blog by Red Sage Communications.


Tag: branding

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Color: Psychology + Cultural Meaning

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient...

branding, color, design, marketing, web

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Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4

When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I knew that specializing in an industry would make sales and marketing more efficient as efforts could be very tightly focused on reaching that single audience and would allow me to develop specialized services and/or products to serve that market and...

10 Years, branding, design, marketing, web, website

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How Red Sage Got its Name: The Story of Red Sage, Chapter 2

The top question I always get about Red Sage is how I came up with the name. Naming a company is hard! This is especially true if you want to get a national trademark for the name, which I did. I started out by establishing criteria that had to be met for the new name to be selected. Continue Reading

10 Years, branding, business development, company, design, marketing, Red Sage, small business

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Cooking up Corporate Campaigns

Today we’re going to take a peek into the world of corporate campaigns. These huge projects are carefully planned, cooked, and served with the utmost care. So how do we cook up these campaigns? Is there a secret ingredient in creating them? Let me try to give you an idea with the following recipe: Continue Reading

branding, design

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