Tag: marketing

Red Sage Administers Covid-19 Crisis and Recovery Communications Roundtable for Government Contractors

In March, April, and May, Red Sage developed and administered multiple roundtable discussions.  These discussions brought together communications and marketing experts from across the region, with a focus on COVID-19 crisis and recovery.  Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries...

B2B, B2G, communications, COVID-19, government contracting, marketing

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Huntsville Business Journal Interviews Ellen Didier on Success in Business, Marketing

Red Sage Founder and President Ellen Didier is featured in April’s installment of the Huntsville Business Journal.  The “Sitdown with Success” series spotlights local entrepreneurs who describe their successes and failures, with tips for upcoming business owners.  In the article, Didier discusses the Huntsville marketing landscape...

business, Ellen Didier, entrepreneurship, Huntsville Business Journal, marketing, media, news, Red Sage, website design

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Red Sage Among Top 20 Advertising Agencies in Alabama

Business Alabama has ranked Red Sage Communications, Inc. among the state’s Top 20 advertising agencies in Alabama.  The publication’s Top Rank issue is a prestigious collection of businesses spanning a variety of industries.  The 2020 Top Rank statewide book of business listings dubbed those included as “the biggest and best in...

alabama, awards, Business Alabama, creative content, design, digital advertising, digital marketing, marketing, media, news, Red Sage, social media, website development

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Red Sage Marketing Director Michelle Stark Joins HudsonAlpha Navigate Mentorship Program

The HudsonAlpha Institute for Biotechnology has launched a new mentoring program to help strengthen biotech and life sciences entrepreneurs.  The Navigate program is modeled after MIT’s Venture Mentoring Service program, which has been successfully mentoring entrepreneurs for more than 20 years.  Red Sage Communications’ own Marketing Director,...

alabama, business, communications, entrepreneurship, Huntsville, marketing, media, mentorship, Michelle Stark, public relations, Red Sage

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Outsourced Marketing: Meet Your New “Marketing Department”

Are you one of the many companies struggling to maximize your marketing impact?  It’s a common challenge, even with strong executive leadership and talented staff.

alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

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How to Use Google Ads: What to Consider When Considering Digital Advertising

Wait, what is Google Ads? Is it different from AdWords? Google Ads is the new branding and organizational scheme which brings together all of Google parent company Alphabet Inc.’s most popular and effective advertising tools under a single platform.  Google AdWords already arguably offered the largest and most effective digital advertising network...

Digital Ad Campaigns, digital marketing, Display Advertising, Google Ads, marketing, Online Ads, online advertising, Search Engine Marketing

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Responsive Design: Why you need it and how to do it.

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...

design, graphic design, marketing, SEO, web, website

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The Wide World of SEO, or: How to make friends with a search engine

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...

design, marketing, SEO, tools, web, website

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Poké blog Part One: What is a Pokémon Go?

Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives. Yes, all of us- whether we play it or not. The app is the most downloaded mobile game in U.S. history with a fanbase in the millions. Children and adults everywhere are living their dreams as Pokémon trainers on the eternal quest to catch...

marketing, mobile

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