Social Media changes so quickly that I can’t keep up, and it’s my job! So for those of you who are working tirelessly to create a business and social media is a secondary or part-time assignment for you, it’s impossible to stay up-to-date on new trends, tools and ideas to make your social media platforms stand out against your competitors. That is what we are here for! Here at Red Sage, we are constantly searching for new tools and new ideas to help our clients create social media success, but more than that, we find those tools, test them out and decide if they are valuable enough to recommend them to others.
Our goal is to find tools that make social media management EASIER and less TIME consuming for our customers (and us, too), that are reasonably priced for the value of the product! We experiment with lots of tools and lots of software and only use the best of the best for our social media management. Some of these tools listed below have already been tested at Red Sage and others are ones that we’d like to look into a little bit more, but here are 6 social media tools we think are worth trying this month:
The new trend in the social media tools world is to have adorable characters represent your company and Calendy is definitely following suit – with kittens. Calendy is a scheduling tool that allows you to craft messages for the social media accounts, preview how they will look on each platform, and then push them to Buffer to get them scheduled.
We have been using Calendy for a few weeks now and our only downside is that the posts are not automatically scheduled to your social media platforms when you create them, but one more button isn’t that big of a deal.
Our favorite part about Calendy so far is that you can see a list view or a calendar view of the whole month, which helps us visualize which days we need to add posts or rearrange our schedule to space our posts out.
Edgar, and the cute little octopus that answers to Edgar, is a social media scheduling tool that categorizes and catalogs your social media posts and builds them into a library to use later. All of your updates are sorted into categories that you create and published on a schedule that you choose, reducing the need for manual scheduling and constant monitoring.
After Edgar publishes every update in a category, the cute little octopus pulls older posts from your library, so you never run out of messages in your queue. It’s $49 a month and sounds great, right? We will let you know!
#tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook, just to name a few. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.
#tagboard helps organizations see who is talking about them, where they are talking about them and what they are saying all in one place with the search of one hashtag. One thing I like about #tagboard is that is scans across multiple social media platforms and puts it all in one place instead of having to search each platform for your hashtag individually making it easy to scan which platforms are performing better than others.
Researching popular hashtags, incorporates with Facebook, Twitter, buffer, hootsuite. RiteTag coaches you as you post on how to make your social media posts more effective. RiteTag detects the topic of your post and automatically picks the best hashtags for maximizing discovery and engagement.
A lot of times, organizations will pick hashtags that sound good or go well with the post, but oftentimes, we are picking the wrong hashtag. RiteTag takes the content of your posts and guides you to hashtags that will help your posts perform better and increase visibility of your posts.
For those who don’t know what to post or wish to raise engagement on you social channels, PostPlanner is for you. Its “top content” feature allows you to search for post-worthy articles that you can then curate and share on your site. You can search keywords and Post Planner will list relevant articles ranked by how well they have done thus far on Facebook.
Content creation is hard work, and curating content helps fill in some of those gaps when you don’t have time to create a new article or someone else said it better. PostPlanner helps you find those articles easily.
This tool will not apply to everyone from an organization standpoint, but it might apply on a personal level. Charitweet is a donation platform that works through Twitter. Donations, or Charitweets, use the same principles as text-to-donate and go directly to the cause in 140 characters or less.
Social media is difficult, but hopefully you will find some of these tools useful. Still need help? Give us a call!