If not, it may help to stand back and examine how different audiences connect with, and consume that content.
Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market
The internet is a dangerous place.
As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future.
Have you ever logged into Google Analytics and been overwhelmed by the sheer amount of information at your fingertips? Or been given an excel spreadsheet of customer data and not known what to do with it? At Red Sage, we are digging into Data Analytics and what it can mean for our clients. These 3 tips will help you use analytics for your business.
So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good on desktop screens, it has to look good on large screens, small screens, tablets, mobile phones, televisions, car monitors, watches- the list is ever growing and it’s important that you keep up. Not only will Google look over your site in favor of those with responsive designs, but people will too. More searches in the US take place on mobile devices than on desktop computers nowadays and 74% of people will leave an unresponsive site.
So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend: no one is visiting your site! You may have a few visits a day (at least one of which is yourself, or someone in your organization). Sure, there was that one day when, to your delight, you opened your Analytics report to see a spike of over a thousand visitors, only to discover they were all spam after seeing they originated from somewhere in the Russian Federation. Obviously, your website isn’t meeting the lofty goals you envisioned when you launched it.
Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient cultures practiced this in order to stimulate parts of the mind and body, and this kind of treatment is still being used today! Now, let’s look at some of our favorite colors, how they are used in marketing, their psychological effect, and how they are perceived in cultures familiar and foreign!
How can Pokémon Go benefit your business? Well, if you read up on the game in our last blog post or if you already know a thing or two, then you know that there are stations in the game called Poké stops.
Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives. Yes, all of us- whether we play it or not. The app is the most downloaded mobile game in U.S. history with a fanbase in the millions. Children and adults everywhere are living their dreams as Pokémon trainers on the eternal quest to catch ‘em all– myself included– and I know what you’re thinking. No, not “What is a Pokémon and how do you catch one?” or “What is the game and why are there so many kids ambling in circles staring at their phones?”, although– no wait. Those are actually really good questions. So let’s start there because boy do I have some exciting answers for you!
A marketing strategy is the combination of a company’s marketing goals and business goals, in to one comprehensive plan.
Social Media changes so quickly that I can’t keep up, and it’s my job! So for those of you who are working tirelessly to create a business and social media is a secondary or part-time assignment for you, it’s impossible to stay up-to-date on new trends, tools and ideas to make your social media platforms stand out against your competitors. That is what we are here for! Here at Red Sage, we are constantly searching for new tools and new ideas to help our clients create social media success, but more than that, we find those tools, test them out and decide if they are valuable enough to recommend them to others.
Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing. In fact, according to HubSpot, using the word “video” in an email subject line boosts open rates by 19 percent, increases click through rates by 65 percent AND reduces unsubscribes by 26 percent. Those are some pretty powerful statistics for just using one word.
Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.
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