Red Sage, Author at Red Sage Communications

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

November 13, 2018
Red Sage
Sage Advice

Is your business or organization receiving quality return on investment from your content marketing? If not, it may help to stand back and examine how different audiences connect with, and consume that content.

Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market

Is your website really safe?

February 15, 2018
Red Sage
Sage Advice

The internet is a dangerous place.

design, marketing, tools, web, website

How to Create a Great Positioning Statement

January 15, 2018
Red Sage
Sage Advice

As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future.

advertising, branding, marketing

3 Tips for Using Analytics for Your Business

December 7, 2017
Red Sage
Sage Advice

3 tips for using analytics for your business Have you ever logged into Google Analytics and been overwhelmed by the sheer amount of information at your fingertips? Or been given an excel spreadsheet of customer data and not known what to do with it? At Red Sage, we are digging into Data Analytics and what it can mean for our clients. These 3 tips...

marketing, website

Responsive Design: Why you need it and how to do it.

December 1, 2016
Red Sage
Sage Advice

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...

design, graphic design, marketing, SEO, web, website

The Wide World of SEO, or: How to make friends with a search engine

October 31, 2016
Red Sage
Sage Advice

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...

design, marketing, SEO, tools, web, website

Color: Psychology + Cultural Meaning

September 30, 2016
Red Sage
Sage Advice

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient...

branding, color, design, marketing, web

Poké blog Part Two: What does Pokémon Go mean for my business?

August 2, 2016
Red Sage
Sage Advice

How can Pokémon Go benefit your business? Well, if you read up on the game in our last blog post or if you already know a thing or two, then you know that there are stations in the game called Poké stops.

marketing, mobile, strategy

Poké blog Part One: What is a Pokémon Go?

August 2, 2016
Red Sage
Sage Advice

Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives. Yes, all of us- whether we play it or not. The app is the most downloaded mobile game in U.S. history with a fanbase in the millions. Children and adults everywhere are living their dreams as Pokémon trainers on the eternal quest to catch...

marketing, mobile

4 Tips to Develop a Marketing Strategy for the Digital Age

August 1, 2016
Red Sage
Sage Advice

What is Marketing Strategy? A marketing strategy is the combination of a company’s marketing goals and business goals, in to one comprehensive plan.

business, marketing, strategy, tools

#TipJarThurs: How long should I make my marketing videos?

June 15, 2016
Red Sage
Sage Advice

#TipJarThurs, marketing, video

Let’s Get Nostalgic: 90’s Design Trends

May 17, 2016
Red Sage
Sage Advice

Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.

design, graphic design, marketing, web, website

Author: Red Sage