Author: Sarah Macaluso

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Three Things You Should be Doing on Social Media to Combat Declining Organic Reach

On the brink of 2019, high social media engagement through organic reach is virtually impossible. Organic reach is defined as how well your social media posts perform without any money behind them.  And as organic reach has declined, it’s become even more important to implement proactive strategies in your social media plan. 

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organic reach, social media, social media engagement, social media reach

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Video in Marketing is KING, and Here’s Why

If you’re not utilizing video in your marketing efforts, you should.  While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years.  And even more important, is the drive to integrate video on every platform and channel.

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media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

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