Author: Sarah Macaluso

Red Sage and TCIDA

Tuscaloosa County IDA Selects Red Sage Communications, Inc. for Rebranding Initiative and Marketing Strategy Development

Decatur, Ala. – The Tuscaloosa County Industrial Development Authority (TCIDA) has chosen Red Sage Communications, Inc., a full-service, integrated marketing and advertising agency, serving clients across the Southeast, as its partner for an organizational rebranding and comprehensive strategic marketing.

alabama, Business Alabama, community marketing, economic development, Economic development marketing, Marketing strategy, North Alabama, public relations, Tuscaloosa, Tuscaloosa County, Tuscaloosa County economic development

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Sarah Macaluso headshot

Red Sage Communications, Inc. Senior Marketing Specialist Selected for Leadership Greater Huntsville’s Management Academy

Huntsville, Ala. – Red Sage Communications, Inc. is pleased to announce Senior Marketing Specialist, Sarah Macaluso, has been chosen to participate in Leadership Greater Huntsville’s Management Academy Class 11. The business leadership training academy is recognized as a premier personal and professional development organization in the North Alabama...

B2B marketing, B2C marketing, Leadership, Leadership Greater Huntsville, Management Academy, marketing, Red Sage

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SEDC Zoom Call

Red Sage Provides Insight on Community Marketing Post-COVID-19

Decatur & Huntsville, AL – COVID-19 has changed the way we live day-to-day and also how businesses, organizations and communities market and reach their audiences. Red Sage Communications’ Senior Marketing Specialist, Sarah Macaluso, was asked to be a part of the Southern Economic Development Council’s (SEDC) Post-COVID-19 Community...

community marketing, COVID-19, economic development, Economic development marketing, Red Sage, SEDC

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Red Sage Facebook Blueprint Certified

Red Sage Marketing Coordinator becomes Facebook Blueprint Certified!

Decatur & Huntsville, AL – Whether you’re boosting an organic post or creating a social media campaign on Facebook, it can be challenging. Considering the right platform, creative element, audience, delivery time, and budget allotment is imperative to securing your ROI on social media advertising. With new ad types, target audiences,...

facebook, Facebook Blueprint, Facebook Blueprint Certified, Facebook Messenger, Instagram, Red Sage, social media, Social media advertising, Social Media Management

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Red Sage Speaks at EDAA Leadership Institute about Business and Industry Attraction and Marketing

Red Sage President, Ellen Didier, and Senior Marketing Specialist, Sarah Macaluso, recently spoke at the EDAA Leadership Institute about the steps to successful community branding and marketing. The leadership class is comprised of professionals in economic development organizations, municipalities, chambers of commerce, and other community development...

alabama, community marketing, economic development, Economic development marketing, Red Sage, Strategic marketing

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Hand holding phone with social media icons

Three Things You Should be Doing on Social Media to Combat Declining Organic Reach

On the brink of 2019, high social media engagement through organic reach is virtually impossible. Organic reach is defined as how well your social media posts perform without any money behind them.  And as organic reach has declined, it’s become even more important to implement proactive strategies in your social media plan. 

organic reach, social media, social media engagement, social media reach

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CameraWithLady

Video in Marketing is KING, and Here’s Why

If you’re not utilizing video in your marketing efforts, you should.  While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years.  And even more important, is the drive to integrate video on every platform and channel.

media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

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