Sage Advice Archives | Red Sage Communications

Michelle Stark of Red Sage Moderates SEDC Annual Conference Panel for Economic Developers

Red Sage’s Michelle Stark Moderates 2020 SEDC Annual Conference Panel on Communications & Marketing for Economic Development

August 20, 2020
Michelle Stark
News, Sage Advice

On Tuesday, August 18, Red Sage’s Vice President of Sales & Marketing, Michelle Stark, moderated a panel discussion on communications and marketing for economic developers. The panel was a featured session in 2020’s SEDC Annual Conference.

community marketing, conference, economic development, industrial recruitment, livability, media, Michelle Stark, Red Sage, retail recruitment, SEDC, workforce recruitment

A Note from Red Sage’s President: We Are Still Here for Our Partners, Supporting Them Through COVID-19’s Disruptions

August 13, 2020
Matt Kroschel
Sage Advice

alabama, B2B marketing, B2C marketing, digital marketing, Economic development marketing, Huntsville, North Alabama, Red Sage

Red Sage Provides Insight on Community Marketing Post-COVID-19

Decatur & Huntsville, AL – COVID-19 has changed the way we live day-to-day and also how businesses, organizations and communities market and reach their audiences. Red Sage Communications’ Senior Marketing Specialist, Sarah Macaluso, was asked to be a part of the Southern Economic Development Council’s (SEDC) Post-COVID-19 Community...

community marketing, COVID-19, economic development, Economic development marketing, Red Sage, SEDC

Red Sage Communications, Inc. Grows Team, Hires Award-Winning Television Journalist as Marketing Coordinator

Decatur & Huntsville, AL — Award-winning full-service marketing and website development agency Red Sage Communications, Inc. is pleased to announce the addition of Matt Kroschel as its newest Marketing Coordinator.

hiring, news, Red Sage

Red Sage Hosts Covid-19 Crisis and Recovery Economic Development, Community Marketing and Tourism Roundtables

Throughout April and May, Red Sage developed and administered multiple COVID-19 crisis and recovery roundtable discussions. These discussions brought together communications and marketing experts from across the region. Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries, especially...

chambers of commerce, community marketing, COVID-19, CVBs, economic development, shop local, tourism, travel, website development

Red Sage Administers Covid-19 Crisis and Recovery Communications Roundtable for Government Contractors

In March, April, and May, Red Sage developed and administered multiple roundtable discussions. These discussions brought together communications and marketing experts from across the region, with a focus on COVID-19 crisis and recovery. Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries...

B2B, B2G, communications, COVID-19, government contracting, marketing

Business Alabama Highlights Successful Red Sage “Chambers Charm” Workforce Recruitment and Livability Campaign, Influencer Marketing Strategy

A Red Sage Communications-led economic development and community marketing campaign, utilizing a successful influencer marketing strategy, was highlighted this month in Business Alabama.

alabama, awards, Business Alabama, campaigns, Chambers County, community marketing, economic development, influencer marketing, influencer strategy, livability, media, news, placemaking, Red Sage

Huntsville Business Journal Interviews Ellen Didier on Success in Business, Marketing

Red Sage Founder and President Ellen Didier is featured in April’s installment of the Huntsville Business Journal. The “Sitdown with Success” series spotlights local entrepreneurs who describe their successes and failures, with tips for upcoming business owners. In the article, Didier discusses the Huntsville marketing landscape...

business, Ellen Didier, entrepreneurship, Huntsville Business Journal, marketing, media, news, Red Sage, website design

Red Sage Among Top 20 Advertising Agencies in Alabama

February 19, 2020
Michelle Stark
News, Sage Advice

Business Alabama has ranked Red Sage Communications, Inc. among the state’s Top 20 advertising agencies in Alabama. The publication’s Top Rank issue is a prestigious collection of businesses spanning a variety of industries. The 2020 Top Rank statewide book of business listings dubbed those included as “the biggest and best in...

alabama, awards, Business Alabama, creative content, design, digital advertising, digital marketing, marketing, media, news, Red Sage, social media, website development

Red Sage Marketing Director Michelle Stark Joins HudsonAlpha Navigate Mentorship Program

February 11, 2020
Michelle Stark
News, Sage Advice

The HudsonAlpha Institute for Biotechnology has launched a new mentoring program to help strengthen biotech and life sciences entrepreneurs. The Navigate program is modeled after MIT’s Venture Mentoring Service program, which has been successfully mentoring entrepreneurs for more than 20 years. Red Sage Communications’ own Marketing Director,...

alabama, business, communications, entrepreneurship, Huntsville, marketing, media, mentorship, Michelle Stark, public relations, Red Sage

Outsourced Marketing: Meet Your New “Marketing Department”

August 21, 2019
Ashley McCurley
Sage Advice

Are you one of the many companies struggling to maximize your marketing impact? It’s a common challenge, even with strong executive leadership and talented staff.

alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

4 Lessons Learned During My Marketing Internship at Red Sage

August 9, 2019
Grace Counts
Sage Advice

When I chose to leave my hometown of Decatur to attend Auburn University, I originally planned to pursue a degree in animal science. After a year of classes, I quickly decided it was not the career path for me. This left me wandering aimlessly through other potential career paths for about six months. Finally, one day, I had an epiphany. I love writing,...

Creating Great Photos and Videos for Social Media Marketing

July 23, 2019
Grace Counts
Sage Advice

According to Hootsuite, 88% of Americans use social media on a daily basis, making social media marketing one of the most effective ways to reach your target audience.

alabama, Decatur, digital marketing, Huntsville, iPhone photography, photography, Red Sage, social media, social media marketing, videography, visual marketing

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

November 13, 2018
Red Sage
Sage Advice

Is your business or organization receiving quality return on investment from your content marketing? If not, it may help to stand back and examine how different audiences connect with, and consume that content. Content marketing 101 Content for marketing includes all information – images, text, videos, and even events – that you give your audience...

Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market

Category: Sage Advice