On the brink of 2019, high social media engagement through organic reach is virtually impossible. Organic reach is defined as how well your social media posts perform without any money behind them. And as organic reach has declined, it’s become even more important to implement proactive strategies in your social media plan.
organic reach, social media, social media engagement, social media reach
If not, it may help to stand back and examine how different audiences connect with, and consume that content.
Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market
Google Ads is the new branding and organizational scheme which brings together all of Google parent company Alphabet Inc.’s most popular and effective advertising tools under a single platform. Google AdWords already arguably offered the largest and most effective digital advertising network in the world, and this restructure was designed to make it easier than ever for someone to run a high-quality digital advertising campaign.
Digital Ad Campaigns, digital marketing, Display Advertising, Google Ads, marketing, Online Ads, online advertising, Search Engine Marketing
If you’re not utilizing video in your marketing efforts, you should. While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years. And even more important, is the drive to integrate video on every platform and channel.
media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing
Social media trends are changing at a rapid pace and can often be fleeting. It is vital for business survival to remain engaging online–which let’s be honest–requires a lot of effort. Don’t sweat diving head-first into every new trend breaking the internet, just use these three content strategies to increase your engagement. And don’t worry, these trends aren’t going away any time soon!
In today’s digital age, your website is the most critically important piece of any marketing strategy. It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface. It also needs to be optimized for sales and leads.
calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization
It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?
The internet is a dangerous place.
As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future.
Have you ever logged into Google Analytics and been overwhelmed by the sheer amount of information at your fingertips? Or been given an excel spreadsheet of customer data and not known what to do with it? At Red Sage, we are digging into Data Analytics and what it can mean for our clients. These 3 tips will help you use analytics for your business.
So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good on desktop screens, it has to look good on large screens, small screens, tablets, mobile phones, televisions, car monitors, watches- the list is ever growing and it’s important that you keep up. Not only will Google look over your site in favor of those with responsive designs, but people will too. More searches in the US take place on mobile devices than on desktop computers nowadays and 74% of people will leave an unresponsive site.
So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend: no one is visiting your site! You may have a few visits a day (at least one of which is yourself, or someone in your organization). Sure, there was that one day when, to your delight, you opened your Analytics report to see a spike of over a thousand visitors, only to discover they were all spam after seeing they originated from somewhere in the Russian Federation. Obviously, your website isn’t meeting the lofty goals you envisioned when you launched it.
Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient cultures practiced this in order to stimulate parts of the mind and body, and this kind of treatment is still being used today! Now, let’s look at some of our favorite colors, how they are used in marketing, their psychological effect, and how they are perceived in cultures familiar and foreign!
How can Pokémon Go benefit your business? Well, if you read up on the game in our last blog post or if you already know a thing or two, then you know that there are stations in the game called Poké stops.
Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives. Yes, all of us- whether we play it or not. The app is the most downloaded mobile game in U.S. history with a fanbase in the millions. Children and adults everywhere are living their dreams as Pokémon trainers on the eternal quest to catch ‘em all– myself included– and I know what you’re thinking. No, not “What is a Pokémon and how do you catch one?” or “What is the game and why are there so many kids ambling in circles staring at their phones?”, although– no wait. Those are actually really good questions. So let’s start there because boy do I have some exciting answers for you!
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