Is it Time to get LinkedIn… or is it Time to UnLink?

Let’s play a word-association game. I’ll say a word or phrase and you tell me the first thing that comes to mind.

Social Media.

…

Did you think of Facebook? Twitter?

Another one.

Paid posts.

…

I bet you thought of Facebook again. Maybe even Twitter. But, you need to also be thinking about LinkedIn.

We strongly advocate using LinkedIn to our social media marketing customers. We work with B2B customers, and have helped them achieve tremendous success connecting with other businesses and potential customers on LinkedIn. One of the business pages I manage generates a third of its website traffic directly from LinkedIn. Which mean that I, for one, was incredibly excited when LinkedIn announced that page admins would have the ability to comment as the business.