Michelle Stark Promoted to Vice President of Sales & Marketing at Red Sage

Michelle Stark has been promoted to Vice President of Sales & Marketing at Red Sage, a full-service integrated public relations, marketing, and website development agency, with offices in Huntsville and Decatur, Alabama.  Red Sage Communications, Inc. was named one of the state’s Top 20 Advertising Agencies in Business Alabama’s 2020 Top Rank Magazine.

“We are thrilled to promote Michelle into executive management,” said Ellen Didier, Red Sage Founder & President. “She has tremendous business development and operational instincts, as well as a proven ability to drive change that improves financials.  More importantly, she is a natural leader who values integrity as much as I do.  She is a relentless advocate for excellence within our agency and continued improvement of the client experience.”

Michelle has served as Red Sage’s Marketing Director since October of 2017, overseeing sales and marketing initiatives for the agency.  She has also provided high-level strategy and creative direction for accounts and campaigns, while managing the agency’s Specialists and Coordinators.  She has contributed to American Advertising Award-winning projects and is respected as a crisis communications and public relations expert.

“Our clients trust us to make the most of their marketing investment, and we work hard to never let them down.  I’m proud to be a part of a leadership group that prioritizes results for our partners,” said Michelle Stark, Vice President of Sales & Marketing.  “I’m also proud to accept this new position, and to help lead Red Sage’s next era of innovation and success.”

Before joining Red Sage, Michelle worked as an Emmy® Award-Winning television broadcast news anchor and journalist at ABC and CBS affiliates for more than a decade, including WHNT News 19 in Huntsville, Alabama.  Having spent 10 years as a technology reporter, Michelle has special expertise in both industry and consumer technology trends, as well as digital communications and new media.  She holds a B.A. in International Relations from Michigan State University.

As a community-focused leader, Michelle serves as a mentor for HudsonAlpha Institute for Biotechnology’s Navigate Mentorship Program.  Modeled after MIT’s Venture Mentoring Service Program, Navigate matches entrepreneurs with teams of c-suite executives, experienced entrepreneurs and subject matter experts from North Alabama, to provide confidential and conflict-free advice.  Michelle also serves as Vice President of Programs for the North Alabama Chapter of the Public Relations Council of Alabama.  She is a graduate of Leadership Greater Huntsville’s (Class 10) Management Academy.

Red Sage has seen significant growth in recent years, with clients located across Alabama and the Southeast United States.  The company prioritizes an integrated, data-driven approach to creative marketing, leveraging its many areas of expertise to create unique solutions for partners of all sizes.  Named “Alabama’s Small Business of the Year” in 2017 by The Chamber of Commerce Association of Alabama and the Business Council of Alabama, Red Sage’s team of creative thinkers and doers are frequently honored for their work in local, national and international competitions.  These honors include accolades from the: American Advertising Awards (ADDYS), Web Awards, and MarCom Awards for Excellence in Marketing and Communications.  Red Sage has also been honored for business and marketplace ethics by The Better Business Bureau of North Alabama.

About Red Sage

Red Sage Communications, Inc. is a full-service agency based in Huntsville and Decatur, Alabama. Since 2006, the company has been known as one of the region’s most respected for both quality of work and customer responsiveness.  Red Sage provides support in strategic planning, branding, traditional and digital advertising, social media, multimedia content marketing, public relations, web development, graphic design, and more.  The agency is also a regional specialist in several areas: business to business, business to government, healthcare, and economic development and community marketing.  Learn more about Red Sage at www.redsageonline.com.

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