Red Sage Communications

Getting from Paralysis to the Zone, I’m not the Only One (NOT a “How To” Post)

May 14, 2013
Red Sage
Sage Advice

When the topic in our Monday morning staff meeting turned to whose turn it was to write a post, I cringed. I knew mine was coming up, and for once, I wasn’t very gung ho about it. Typically, I love writing a blog post. It’s completely different writing from the content development I do for our customers, and gives me a little creative freedom. I...

design, marketing, web

Forward-Facing Interfaces – Treating Pixels as Pixels

May 7, 2013
Red Sage
Sage Advice

Drew McDowell There’s a schism happening in the world of interface design. Seeing that we design interfaces every day, it’s important that we take note, if not take sides. The debate is over a design concept known as skeuomorphism, and while the discussion is, by definition, cosmetic, it gets to the very core of how we interact with the physical...

design, tools, web

Hit the Target

April 30, 2013
Red Sage
Sage Advice

Although I’ve been a graphic designer for 20 years, my first love was writing. I earned a degree from the University of Montevallo (PV!!) in mass communications. While there I took several art classes including design courses from Richard Dendy. Many of the students complained about how difficult and intense he was. I actually enjoyed the challenge...

design, web, website

"Why Me?" – How and Why Hackers Choose Their Targets

April 23, 2013
Red Sage
Sage Advice

“Why would a hacker target my site?” It’s probably the most common question we hear from customers when we’re discussing website security with them. The simplest answer is also the most accurate: Because they can.

website

Living an Unbalanced Life

April 16, 2013
Red Sage
Sage Advice

One of the things that I am struggling with this year is finding a balance to my life. It feels as if everything from my personal life to my work life is off-kilter this year. Hopefully though, the following lessons I have been learning this year will help you find some more balance in your life.

tips

Four Steps to Building a Collaborative Team

April 10, 2013
Red Sage
Sage Advice

In my previous post titled “Staying Relevant within Disruptive Industry Change”, I talked about the importance of encouraging team members to share ideas and knowledge. How can you establish an environment where this happens naturally, all the time? Where ongoing collaboration is as normal and happens as frequently as trips to the candy jar on Heather’s...

tips

Panning for gold- How to be strategic with your marketing dollars

April 2, 2013
Red Sage
Sage Advice

It has been said that today’s youth will be hit with 1 billion advertisements within their lifetime. Marketing used to be easy, right? Place an ad in the newspaper, radio, tv, and put up a billboard. Bam! Done. Not so much anymore.

marketing, networking

"Looks Great! Wait, I have to read it too?"

March 26, 2013
Red Sage
Sage Advice

I clearly remember the first time I really noticed customers don’t really read proofs of projects I have worked on. I worked at a printing company in Birmingham and had designed a business card, sent the proof and approval form, and received word to move forward with production from the client. When the customer picked up the printed cards, he complained...

design, web

Why Letting Experts Handle Social Media is a Good Thing

March 21, 2013
Red Sage
Sage Advice

Craig Robinson Guest blogger Craig Robinson explains why a roofer should roof and social media marketing should be left to the social media experts.

marketing

In Support of Unplugging

March 19, 2013
Red Sage
Sage Advice

I recently had a conversation with a local media professional about personal use of social media – Facebook and Twitter in particular – when one also handles social media accounts for one or multiple companies. I mentioned that I do not have a personal Twitter account. To say she was shocked might be an understatement.

marketing, website

Make Your Website Fontastic

March 12, 2013
Red Sage
Sage Advice

Drew McDowell, with apologies to the pun As web standards have matured over the years, few new features have had quite the impact on web design as the ability to choose from and display a limitless number of fonts on your website.

design, web, website

Size Matters….for Web Graphics

March 5, 2013
Red Sage
Sage Advice

How many times have you rushed to the internet to look up something and found yourself waiting for some photos or graphics to load on the page you’re viewing. What’s that all about? File size.

design, web, website

How to Use Google Analytics – Part II

February 28, 2013
Red Sage
Sage Advice

In the How to Use Google Analytics – Part I post, I went through several of the main sections in the Audience part of Google Analytics as well as the new social stats available. The next step is to understand how those visitors are finding you and where they are going once they are on your site.

design, marketing, tools, web, website

How to Use Google Analytics

February 26, 2013
Red Sage
Sage Advice

How to Use Google Analytics The amount of information and options available in Google Analytics, a free web analytics and tracking and reporting tool, can be overwhelming. Since we provide Google Analytics training as part of our web development services, we have learned how to boil it down to its essence. Below are some of the basics, tricks, and...

marketing, website

"Can you send that in an eps?"

February 19, 2013
Red Sage
Sage Advice

“Can’t you just use the logo on my website on the banner you’re designing for me?”

design, web, website

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