Red Sage Communications

Get a Response with a Responsive Website

February 12, 2013
Red Sage
Sage Advice

Drew McDowell Unless you’re a web design nerd (like me) you probably have no idea what “responsive web design” means. However, you may notice that more and more of the sites you visit every day are embracing this technology. And it could be the key to getting your customers’ attention. In a nutshell, responsive websites automatically and dynamically...

design, web, website

Managing Your Social Media Image as a Young Professional

February 5, 2013
Red Sage
Sage Advice

A couple weeks ago, I gave a presentation, “Managing Your Social Media Image as a Young Professional” at our local Chamber of Commerce to a leadership group composed of almost two dozen young professionals. This topic is so important – and so often overlooked – I’d like to share some of the insights from that presentation in this blog post. And while...

tips

Staying Relevant within Disruptive Industry Change

January 29, 2013
Red Sage
Sage Advice

I often think back to when I started Red Sage back in 2006, and note how different the tools of marketing are today compared to back then. I started Red Sage in a traditional, well-established industry. While the internet had certainly made an impact and websites were a fairly new development but quite common, the other tools of marketing were largely...

marketing, networking, tools, website

Why “Like a Good Neighbor…” Really Does Work

January 22, 2013
Red Sage
Sage Advice

So, we all know the jingle made famous by State Farm….”Like a Good Neighbor, State Farm is there”. It is actually more than just a jingle. It really does work. Here at the Red Sage World Headquarters, we feel the same. We really do try to be a good neighbor as a company.

tips

Upgrades and Versions and Migrations – Oh My!

January 15, 2013
Red Sage
Sage Advice

It’s a new year and while we’re all reevaluating different aspects of our lives, jobs, homes, etc. it’s a good time to reevaluate your website as well. If you’re reading this blog it means you’re using a computer. If you’re using a computer, you’ve no doubt seen those fun little messages from Windows, Java,...

website

The 5 Best Ideas for Free Marketing

January 8, 2013
Red Sage
Sage Advice

When I lived in Nashville, I developed a strong ability to find and take advantage of the best free and cheap things to do and get in the city. My best deals included free events at the park, new music and books borrowed from the library, entertaining stories in a free writer’s group, and best of all – free food.

design, marketing, web

Sing in your lifeboat: 6 New Year’s Resolutions from Red Sage

January 2, 2013
Red Sage
Sage Advice

2012 was a good year in business for Red Sage, but a tough one for our team as several team members were facing significant personal challenges – not the least of which was Teresa’s journey battling cancer. This certainly has a way of putting life’s priorities into perspective because at the end of the day, as the head of Red Sage, I...

marketing

#allbecauseofsocialmedia

December 18, 2012
Red Sage
Sage Advice

You can ask anyone you meet about the value of social media, and unless they belong in one of those annoying GEICO commercials, they’re going to have an opinion. There are the Negative Nellies who say it’s a waste of time and money. The die-hard fans that can’t go five minutes without saying “I need to Tweet this!” (Guilty...

marketing, SEO

The Science Behind Great Web Design – Part II

December 11, 2012
Red Sage
Sage Advice

Click, click, click. You enter an address and wait for the web site to load. As the images and text appear, your eyes dart back and forth. And you make your initial decision to stay on the site or not. As Drew shared in last week’s blog, that decision making time takes less than a second.

design, networking, web

The Science Behind Great Web Design – Part I

December 4, 2012
Red Sage
Sage Advice

Drew McDowell Your website provides potential customers with a first impression of your business. While you no doubt know how important first impressions are when meeting people, you may be surprised to learn, when it comes to your website, first impressions are made extremely quickly, are hugely influenced by design, and have far-reaching implications...

design, web

Power of the Pin

November 30, 2012
Red Sage
Sage Advice

Landis Griffin If you thought Pinterest was just for crafters and moms, then think again. Pinterest has become the new way for companies to grow their business at no additional cost. For the Habitat ReStore, Pinterest has almost doubled our sales in the last couple of months! Pinterest has also broadened the customer base for the Restore. The ReStore...

tips

At Red Sage, Passion Drives Engagement

November 27, 2012
Red Sage
Sage Advice

Here at Red Sage, we look at business development in a different way. Well, actually, we like to think we look at everything in a different way, but that is beside the point. As a business development associate, I am very sensitive to the fact that while I am in “sales” I do not want to be viewed as just a salesperson or vendor. I prefer to be viewed...

tips

Welcome to the Island of Misfit Toys, A Red Sage Primer

November 20, 2012
Red Sage
Sage Advice

Red Sage started blogging this year, and some of us are less than thrilled about it. I won’t point any fingers, because when I point one at Kelli there’d be three pointed back at me, and that would be fairly accurate. The way this blogging thing works is each week one of the Red Sagers writes a post about his or her area of expertise....

tips

Don't play hide and seek with search engines

November 13, 2012
Red Sage
Sage Advice

Websites are not a “build it and they’ll come” project. I’ve come to realize over the last few months that a lot of people are forgetting this very important fact. No matter how great the site is, it can’t live up to its potential without a little more work afterwards. You would think that the idea of promoting your...

marketing

Five Steps to Naming a Company

November 6, 2012
Red Sage
Sage Advice

One of my favorite things to do at Red Sage is to help potential business owners name their new company. What a privilege it is to be there at the birth of a company and to be involved in something as important as coming up with a solid business name and brand! Of course, we’ve also used the process I am sharing here today to help existing businesses...

branding, marketing

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