Red Sage Communications

Not Much to “Like” About Promoted Posts

October 31, 2012
Red Sage
Sage Advice

Have you recently noticed that less people are visiting and engaging with your company Facebook page? What about on your personal page – have you noticed that you aren’t seeing a lot of posts from businesses you follow lately? If you answered yes to either of these questions, you’re not alone.

tips

Better Colors With This Primer

October 23, 2012
Red Sage
Sage Advice

So you’ve spent an hour at the home improvement store looking at hundreds of paint swatches. You pick the perfect color, buy a gallon of paint, and rush home for a few hours of DIY. Then just as you step back to appreciate your hard work, you realize that perfect golden hue you selected, once on your walls under natural sunlight, looks like a less-appealing...

design, tools, web

The Importance of a Great Portrait

October 18, 2012
Red Sage
Sage Advice

David Higginbotham If you own a landscape company you will likely notice the weeds and wild monkey grass in front of my house. If you own an obedience school for pets you will probably be unable to ignore me as I chase the dog around my neighborhood. If you are an english teacher you might find it difficult to continue reading this article. So, being...

tips

Designing for the Right Audience

October 16, 2012
Red Sage
Sage Advice

Drew McDowell Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to ...

design, marketing, web

The Importance of Networking

October 9, 2012
Red Sage
Sage Advice

As a Business Development Associate, networking is a huge part of my job. Oftentimes, the importance of networking is overlooked. However, I once had a great manager tell me “People do business with you because they like and trust you.” The question to follow up on that statement is “How do you get people to like and trust you?” The answer is get...

networking

Do you need a mobile app or a new website?

September 25, 2012
Red Sage
Sage Advice

Lately there’s been a lot of discussion around the Red Sage Global Headquarters (ok, it’s just 2nd Avenue in Decatur – but when Hoops & Yoyo include you in their video tribute to coffee – you’re global!) about the best way to make the sites we build mobile friendly. Currently we have a couple of options, building the customer’s website and...

website

A Smart SEO Start

September 18, 2012
Red Sage
Sage Advice

“How do I show up on the first page of the Google search results?” This is one of the most common questions that I get asked and there is never an easy answer. With the recent changes from Google, the answer has become even more complicated. It’s like asking someone how to win at poker. While search engine optimization requires...

marketing, networking, SEO

Aim! Focus! PING! The 3 steps to great marketing

September 11, 2012
Red Sage
Sage Advice

I regularly present at seminars where I give business owners advice on how to be more strategic with their marketing efforts.

marketing

Are you skipping the most important step of writing?

August 28, 2012
Red Sage
Sage Advice

When you’re developing content – writing – the most important step in the process is not putting words on screen. This remains true no matter what you’re writing about – or for: website content, brochure copy, even social media posts. The most important step in the process is proofreading.

design, web

White Space is Your Friend

August 21, 2012
Red Sage
Sage Advice

You’ve all seen the TV show Hoarders where people’s homes are overrun with newspapers, odds and ends, empty food containers, and sometimes dead animals collected over several years. The thought of it disgusts and shocks viewers. And sometimes inspires us to do some spring-cleaning.

design, web

Team Communication: It’s Not What You Say But How You Say It

August 17, 2012
Red Sage
Sage Advice

Mary Ila Ward I was captured last week by this video that was sent to me by a friend. It speaks to the human condition, and highlights that oftentimes, is not what you say, but how you say it that’s important.

tips

Are You Using the Right Web Browser?

August 14, 2012
Red Sage
Sage Advice

Drew McDowell Quick, what internet browser are you using to read this blog post? And don’t tell me it’s Netscape! If you’ve never bothered to notice the icon you click every day to get to Facebook, take heed. The internet is a colossal, wonderful, and potentially dangerous place, which is why it’s so important to ensure you’re using a modern web...

tips

Saying Hi Without Trying to Make a Sale

August 7, 2012
Red Sage
Sage Advice

Customer service isn’t just one of the things we focus on at Red Sage – it’s the only thing. A lot of places say they go above and beyond normal customer service, and many of them probably do.

You Can’t Afford NOT to be on Social Media

July 31, 2012
Red Sage
Sage Advice

Social media is a very valuable tool when used correctly, allowing businesses to interact with customers on their terms. Social media gives businesses the unique opportunity to respond to customers at any moment – when they need help, when they have something good to say, when they need a problem corrected.

marketing, tools

The SEO Game has Changed

July 25, 2012
Red Sage
Sage Advice

For the longest time, the big buzz word in search engine optimization (otherwise known as SEO) has been keywords. To optimize your site, you did keyword research, worried about keyword density (the number of times a keyword appears in the content), and hoped you had optimized for those keywords correctly so that Google would place you at the top...

SEO

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