Outsourced Marketing: Meet Your New “Marketing Department”

Are you one of the many companies struggling to maximize your marketing impact?  It’s a common challenge, even with strong executive leadership and talented staff.

alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

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Three Things You Should be Doing on Social Media to Combat Declining Organic Reach

On the brink of 2019, high social media engagement through organic reach is virtually impossible. Organic reach is defined as how well your social media posts perform without any money behind them.  And as organic reach has declined, it’s become even more important to implement proactive strategies in your social media plan.  Here...

organic reach, social media, social media engagement, social media reach

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B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

Is your business or organization receiving quality return on investment from your content marketing? If not, it may help to stand back and examine how different audiences connect with, and consume that content. Content marketing 101 Content for marketing includes all information – images, text, videos, and even events – that you give your audience...

Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market

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Video in Marketing is KING, and Here’s Why

If you’re not utilizing video in your marketing efforts, you should.  While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years.  And even more important, is the drive to integrate video on every platform and channel. Don’t believe us?  Here’s a breakdown by the numbers: 54%...

media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

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An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

In today’s digital age, your website is the most critically important piece of any marketing strategy.  It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface.  It also needs to be optimized for sales and leads. Too often though, websites fall by the wayside. ...

calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

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Responsive Design: Why you need it and how to do it.

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...

design, graphic design, marketing, SEO, web, website

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The Wide World of SEO, or: How to make friends with a search engine

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...

design, marketing, SEO, tools, web, website

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