Business Alabama Highlights Successful Red Sage “Chambers Charm” Workforce Recruitment and Livability Campaign, Influencer Marketing Strategy

A Red Sage Communications-led economic development and community marketing campaign, utilizing a successful influencer marketing strategy, was highlighted this month in Business Alabama.

alabama, awards, Business Alabama, campaigns, Chambers County, community marketing, economic development, influencer marketing, influencer strategy, livability, media, news, placemaking, Red Sage

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Huntsville Business Journal Interviews Ellen Didier on Success in Business, Marketing

Red Sage Founder and President Ellen Didier is featured in April’s installment of the Huntsville Business Journal.  The “Sitdown with Success” series spotlights local entrepreneurs who describe their successes and failures, with tips for upcoming business owners.  In the article, Didier discusses the Huntsville marketing landscape...

business, Ellen Didier, entrepreneurship, Huntsville Business Journal, marketing, media, news, Red Sage, website design

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Red Sage Among Top 20 Advertising Agencies in Alabama

Business Alabama has ranked Red Sage Communications, Inc. among the state’s Top 20 advertising agencies in Alabama.  The publication’s Top Rank issue is a prestigious collection of businesses spanning a variety of industries.  The 2020 Top Rank statewide book of business listings dubbed those included as “the biggest and best in...

alabama, awards, Business Alabama, creative content, design, digital advertising, digital marketing, marketing, media, news, Red Sage, social media, website development

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Red Sage Marketing Director Michelle Stark Joins HudsonAlpha Navigate Mentorship Program

The HudsonAlpha Institute for Biotechnology has launched a new mentoring program to help strengthen biotech and life sciences entrepreneurs.  The Navigate program is modeled after MIT’s Venture Mentoring Service program, which has been successfully mentoring entrepreneurs for more than 20 years.  Red Sage Communications’ own Marketing Director,...

alabama, business, communications, entrepreneurship, Huntsville, marketing, media, mentorship, Michelle Stark, public relations, Red Sage

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Outsourced Marketing: Meet Your New “Marketing Department”

Are you one of the many companies struggling to maximize your marketing impact?  It’s a common challenge, even with strong executive leadership and talented staff.

alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

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Three Things You Should be Doing on Social Media to Combat Declining Organic Reach

On the brink of 2019, high social media engagement through organic reach is virtually impossible. Organic reach is defined as how well your social media posts perform without any money behind them.  And as organic reach has declined, it’s become even more important to implement proactive strategies in your social media plan.  Here...

organic reach, social media, social media engagement, social media reach

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B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

Is your business or organization receiving quality return on investment from your content marketing? If not, it may help to stand back and examine how different audiences connect with, and consume that content. Content marketing 101 Content for marketing includes all information – images, text, videos, and even events – that you give your audience...

Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market

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Video in Marketing is KING, and Here’s Why

If you’re not utilizing video in your marketing efforts, you should.  While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years.  And even more important, is the drive to integrate video on every platform and channel. Don’t believe us?  Here’s a breakdown by the numbers: 54%...

media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

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An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

In today’s digital age, your website is the most critically important piece of any marketing strategy.  It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface.  It also needs to be optimized for sales and leads. Too often though, websites fall by the wayside. ...

calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

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