Red Sage Communications | Page 2 of 18 | Sage Advice - A blog by Red Sage Communications

Outsourced Marketing: Meet Your New “Marketing Department”

August 21, 2019
Ashley McCurley
Sage Advice

Are you one of the many companies struggling to maximize your marketing impact? It’s a common challenge, even with strong executive leadership and talented staff.

alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

4 Lessons Learned During My Marketing Internship at Red Sage

August 9, 2019
Grace Counts
Sage Advice

When I chose to leave my hometown of Decatur to attend Auburn University, I originally planned to pursue a degree in animal science. After a year of classes, I quickly decided it was not the career path for me. This left me wandering aimlessly through other potential career paths for about six months. Finally, one day, I had an epiphany. I love writing,...

Creating Great Photos and Videos for Social Media Marketing

July 23, 2019
Grace Counts
Sage Advice

According to Hootsuite, 88% of Americans use social media on a daily basis, making social media marketing one of the most effective ways to reach your target audience.

alabama, Decatur, digital marketing, Huntsville, iPhone photography, photography, Red Sage, social media, social media marketing, videography, visual marketing

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

November 13, 2018
Red Sage
Sage Advice

Is your business or organization receiving quality return on investment from your content marketing? If not, it may help to stand back and examine how different audiences connect with, and consume that content. Content marketing 101 Content for marketing includes all information – images, text, videos, and even events – that you give your audience...

Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market

Computer displaying online advertising metrics

How to Use Google Ads: What to Consider When Considering Digital Advertising

October 10, 2018
Alex Adams
Sage Advice

Wait, what is Google Ads? Is it different from AdWords? Google Ads

Digital Ad Campaigns, digital marketing, Display Advertising, Google Ads, marketing, Online Ads, online advertising, Search Engine Marketing

Video in Marketing is KING, and Here’s Why

September 12, 2018
Sarah Macaluso
Sage Advice

If you’re not utilizing video in your marketing efforts, you should. While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years. And even more important, is the drive to integrate video on every platform and channel. Don’t believe us? Here’s a breakdown by the numbers: 54%...

media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

Use These 3 Social Media Trends to Increase Your Engagement

August 8, 2018
Charlotte Quinn
Sage Advice

Social media trends are changing at a rapid pace and can often be fleeting. It is vital for business survival to remain engaging online–which let’s be honest–requires a lot of effort. Don’t sweat diving head-first into every new trend breaking the internet, just use these three content strategies to increase your engagement. And don’t...

An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

July 11, 2018
Michelle Stark
Sage Advice

In today’s digital age, your website is the most critically important piece of any marketing strategy. It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface. It also needs to be optimized for sales and leads. Too often though, websites fall by the wayside. ...

calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

How to Create Marketing Strategies That Actually Work

March 20, 2018
Michelle Stark
Sage Advice

It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?

design, marketing, strategy, tools, web, website

Is your website really safe?

February 15, 2018
Red Sage
Sage Advice

The internet is a dangerous place.

design, marketing, tools, web, website

How to Create a Great Positioning Statement

January 15, 2018
Red Sage
Sage Advice

As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future.

advertising, branding, marketing

3 Tips for Using Analytics for Your Business

December 7, 2017
Red Sage
Sage Advice

3 tips for using analytics for your business Have you ever logged into Google Analytics and been overwhelmed by the sheer amount of information at your fingertips? Or been given an excel spreadsheet of customer data and not known what to do with it? At Red Sage, we are digging into Data Analytics and what it can mean for our clients. These 3 tips...

marketing, website

Responsive Design: Why you need it and how to do it.

December 1, 2016
Red Sage
Sage Advice

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...

design, graphic design, marketing, SEO, web, website

The Wide World of SEO, or: How to make friends with a search engine

October 31, 2016
Red Sage
Sage Advice

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...

design, marketing, SEO, tools, web, website

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