Desktop Monitor

Red Sage Speaks at EDAA Leadership Institute about Business and Industry Attraction and Marketing

Red Sage President, Ellen Didier, and Senior Marketing Specialist, Sarah Macaluso, recently spoke at the EDAA Leadership Institute about the steps to successful community branding and marketing. The leadership class is comprised of professionals in economic development organizations, municipalities, chambers of commerce, and other community development...

alabama, community marketing, economic development, Economic development marketing, Red Sage, Strategic marketing

Continue reading

Red Sage Hosts Covid-19 Crisis and Recovery Economic Development, Community Marketing and Tourism Roundtables

Throughout April and May, Red Sage developed and administered multiple COVID-19 crisis and recovery roundtable discussions.  These discussions brought together communications and marketing experts from across the region.  Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries, especially...

chambers of commerce, community marketing, COVID-19, CVBs, economic development, shop local, tourism, travel, website development

Continue reading

Red Sage Administers Covid-19 Crisis and Recovery Communications Roundtable for Government Contractors

In March, April, and May, Red Sage developed and administered multiple roundtable discussions.  These discussions brought together communications and marketing experts from across the region, with a focus on COVID-19 crisis and recovery.  Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries...

B2B, B2G, communications, COVID-19, government contracting, marketing

Continue reading

Business Alabama Highlights Successful Red Sage “Chambers Charm” Workforce Recruitment and Livability Campaign, Influencer Marketing Strategy

A Red Sage Communications-led economic development and community marketing campaign, utilizing a successful influencer marketing strategy, was highlighted this month in Business Alabama.

alabama, awards, Business Alabama, campaigns, Chambers County, community marketing, economic development, influencer marketing, influencer strategy, livability, media, news, placemaking, Red Sage

Continue reading

Huntsville Business Journal Interviews Ellen Didier on Success in Business, Marketing

Red Sage Founder and President Ellen Didier is featured in April’s installment of the Huntsville Business Journal.  The “Sitdown with Success” series spotlights local entrepreneurs who describe their successes and failures, with tips for upcoming business owners.  In the article, Didier discusses the Huntsville marketing landscape...

business, Ellen Didier, entrepreneurship, Huntsville Business Journal, marketing, media, news, Red Sage, website design

Continue reading

Red Sage Among Top 20 Advertising Agencies in Alabama

Business Alabama has ranked Red Sage Communications, Inc. among the state’s Top 20 advertising agencies in Alabama.  The publication’s Top Rank issue is a prestigious collection of businesses spanning a variety of industries.  The 2020 Top Rank statewide book of business listings dubbed those included as “the biggest and best in...

alabama, awards, Business Alabama, creative content, design, digital advertising, digital marketing, marketing, media, news, Red Sage, social media, website development

Continue reading

Red Sage Marketing Director Michelle Stark Joins HudsonAlpha Navigate Mentorship Program

The HudsonAlpha Institute for Biotechnology has launched a new mentoring program to help strengthen biotech and life sciences entrepreneurs.  The Navigate program is modeled after MIT’s Venture Mentoring Service program, which has been successfully mentoring entrepreneurs for more than 20 years.  Red Sage Communications’ own Marketing Director,...

alabama, business, communications, entrepreneurship, Huntsville, marketing, media, mentorship, Michelle Stark, public relations, Red Sage

Continue reading

Outsourced Marketing: Meet Your New “Marketing Department”

Are you one of the many companies struggling to maximize your marketing impact?  It’s a common challenge, even with strong executive leadership and talented staff.

alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

Continue reading

Hand holding phone with social media icons

Three Things You Should be Doing on Social Media to Combat Declining Organic Reach

On the brink of 2019, high social media engagement through organic reach is virtually impossible. Organic reach is defined as how well your social media posts perform without any money behind them.  And as organic reach has declined, it’s become even more important to implement proactive strategies in your social media plan.  Here...

organic reach, social media, social media engagement, social media reach

Continue reading

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

Is your business or organization receiving quality return on investment from your content marketing? If not, it may help to stand back and examine how different audiences connect with, and consume that content. Content marketing 101 Content for marketing includes all information – images, text, videos, and even events – that you give your audience...

Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market

Continue reading

Effective, high-quality marketing for people who are short on time and need results

CONTACT US

© 2018 Red Sage Communications | Website development by Red Sage Communications