Red Sage Communications | Page 2 of 18 | Sage Advice - A blog by Red Sage Communications

Video in Marketing is KING, and Here’s Why

September 12, 2018
Sarah Macaluso
Sage Advice

If you’re not utilizing video in your marketing efforts, you should. While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years. And even more important, is the drive to integrate video on every platform and channel.

media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

Use These 3 Social Media Trends to Increase Your Engagement

August 8, 2018
Charlotte Quinn
Sage Advice

Social media trends are changing at a rapid pace and can often be fleeting. It is vital for business survival to remain engaging online–which let’s be honest–requires a lot of effort. Don’t sweat diving head-first into every new trend breaking the internet, just use these three content strategies to increase your engagement. And don’t...

An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

July 11, 2018
Michelle Stark
Sage Advice

In today’s digital age, your website is the most critically important piece of any marketing strategy. It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface. It also needs to be optimized for sales and leads.

calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

How to Create Marketing Strategies That Actually Work

March 20, 2018
Michelle Stark
Sage Advice

It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?

design, marketing, strategy, tools, web, website

Is your website really safe?

February 15, 2018
Red Sage
Sage Advice

The internet is a dangerous place.

design, marketing, tools, web, website

How to Create a Great Positioning Statement

January 15, 2018
Red Sage
Sage Advice

As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future.

advertising, branding, marketing

3 Tips for Using Analytics for Your Business

December 7, 2017
Red Sage
Sage Advice

3 tips for using analytics for your business Have you ever logged into Google Analytics and been overwhelmed by the sheer amount of information at your fingertips? Or been given an excel spreadsheet of customer data and not known what to do with it? At Red Sage, we are digging into Data Analytics and what it can mean for our clients. These 3 tips...

marketing, website

Responsive Design: Why you need it and how to do it.

December 1, 2016
Red Sage
Sage Advice

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...

design, graphic design, marketing, SEO, web, website

The Wide World of SEO, or: How to make friends with a search engine

October 31, 2016
Red Sage
Sage Advice

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...

design, marketing, SEO, tools, web, website

Color: Psychology + Cultural Meaning

September 30, 2016
Red Sage
Sage Advice

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient...

branding, color, design, marketing, web

Poké blog Part Two: What does Pokémon Go mean for my business?

August 2, 2016
Red Sage
Sage Advice

How can Pokémon Go benefit your business? Well, if you read up on the game in our last blog post or if you already know a thing or two, then you know that there are stations in the game called Poké stops.

marketing, mobile, strategy

Poké blog Part One: What is a Pokémon Go?

August 2, 2016
Red Sage
Sage Advice

Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives. Yes, all of us- whether we play it or not. The app is the most downloaded mobile game in U.S. history with a fanbase in the millions. Children and adults everywhere are living their dreams as Pokémon trainers on the eternal quest to catch...

marketing, mobile