It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results? Continue Reading

As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future. Continue Reading

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever