Red Sage Communications

Red Sage Administers Covid-19 Crisis and Recovery Communications Roundtable for Government Contractors

In March, April, and May, Red Sage developed and administered multiple roundtable discussions. These discussions brought together communications and marketing experts from across the region, with a focus on COVID-19 crisis and recovery. Our goal was to create a robust conversation around the unique challenges COVID-19 has presented in key industries...

B2B, B2G, communications, COVID-19, government contracting, marketing

Business Alabama Highlights Successful Red Sage “Chambers Charm” Workforce Recruitment and Livability Campaign, Influencer Marketing Strategy

A Red Sage Communications-led economic development and community marketing campaign, utilizing a successful influencer marketing strategy, was highlighted this month in Business Alabama.

alabama, awards, Business Alabama, campaigns, Chambers County, community marketing, economic development, influencer marketing, influencer strategy, livability, media, news, placemaking, Red Sage

Huntsville Business Journal Interviews Ellen Didier on Success in Business, Marketing

Red Sage Founder and President Ellen Didier is featured in April’s installment of the Huntsville Business Journal. The “Sitdown with Success” series spotlights local entrepreneurs who describe their successes and failures, with tips for upcoming business owners. In the article, Didier discusses the Huntsville marketing landscape...

business, Ellen Didier, entrepreneurship, Huntsville Business Journal, marketing, media, news, Red Sage, website design

Red Sage Among Top 20 Advertising Agencies in Alabama

February 19, 2020
Michelle Stark
News, Sage Advice

Business Alabama has ranked Red Sage Communications, Inc. among the state’s Top 20 advertising agencies in Alabama. The publication’s Top Rank issue is a prestigious collection of businesses spanning a variety of industries. The 2020 Top Rank statewide book of business listings dubbed those included as “the biggest and best in...

alabama, awards, Business Alabama, creative content, design, digital advertising, digital marketing, marketing, media, news, Red Sage, social media, website development

Red Sage Marketing Director Michelle Stark Joins HudsonAlpha Navigate Mentorship Program

February 11, 2020
Michelle Stark
News, Sage Advice

The HudsonAlpha Institute for Biotechnology has launched a new mentoring program to help strengthen biotech and life sciences entrepreneurs. The Navigate program is modeled after MIT’s Venture Mentoring Service program, which has been successfully mentoring entrepreneurs for more than 20 years. Red Sage Communications’ own Marketing Director,...

alabama, business, communications, entrepreneurship, Huntsville, marketing, media, mentorship, Michelle Stark, public relations, Red Sage

Outsourced Marketing: Meet Your New “Marketing Department”

August 21, 2019
Ashley McCurley
Sage Advice

Are you one of the many companies struggling to maximize your marketing impact? It’s a common challenge, even with strong executive leadership and talented staff.

alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

4 Lessons Learned During My Marketing Internship at Red Sage

August 9, 2019
Grace Counts
Sage Advice

When I chose to leave my hometown of Decatur to attend Auburn University, I originally planned to pursue a degree in animal science. After a year of classes, I quickly decided it was not the career path for me. This left me wandering aimlessly through other potential career paths for about six months. Finally, one day, I had an epiphany. I love writing,...

Creating Great Photos and Videos for Social Media Marketing

July 23, 2019
Grace Counts
Sage Advice

According to Hootsuite, 88% of Americans use social media on a daily basis, making social media marketing one of the most effective ways to reach your target audience.

alabama, Decatur, digital marketing, Huntsville, iPhone photography, photography, Red Sage, social media, social media marketing, videography, visual marketing

B2B vs. B2C Content Marketing: How Different Audiences Connect to Your Business

November 13, 2018
Red Sage
Sage Advice

Is your business or organization receiving quality return on investment from your content marketing? If not, it may help to stand back and examine how different audiences connect with, and consume that content. Content marketing 101 Content for marketing includes all information – images, text, videos, and even events – that you give your audience...

Audiences, B2B marketing, B2C marketing, content marketing, Facebook Pixel, LinkedIn, target market

Computer displaying online advertising metrics

How to Use Google Ads: What to Consider When Considering Digital Advertising

October 10, 2018
Alex Adams
Sage Advice

Wait, what is Google Ads? Is it different from AdWords? Google Ads

Digital Ad Campaigns, digital marketing, Display Advertising, Google Ads, marketing, Online Ads, online advertising, Search Engine Marketing

Video in Marketing is KING, and Here’s Why

September 12, 2018
Sarah Macaluso
Sage Advice

If you’re not utilizing video in your marketing efforts, you should. While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years. And even more important, is the drive to integrate video on every platform and channel. Don’t believe us? Here’s a breakdown by the numbers: 54%...

media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

Use These 3 Social Media Trends to Increase Your Engagement

August 8, 2018
Charlotte Quinn
Sage Advice

Social media trends are changing at a rapid pace and can often be fleeting. It is vital for business survival to remain engaging online–which let’s be honest–requires a lot of effort. Don’t sweat diving head-first into every new trend breaking the internet, just use these three content strategies to increase your engagement. And don’t...

An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

July 11, 2018
Michelle Stark
Sage Advice

In today’s digital age, your website is the most critically important piece of any marketing strategy. It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface. It also needs to be optimized for sales and leads. Too often though, websites fall by the wayside. ...

calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

How to Create Marketing Strategies That Actually Work

March 20, 2018
Michelle Stark
Sage Advice

It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?

design, marketing, strategy, tools, web, website

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