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The internet is a dangerous place.
How to Create a Great Positioning Statement
As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future.
3 Tips for Using Analytics for Your Business
3 tips for using analytics for your business
Have you ever logged into Google Analytics and been overwhelmed by the sheer amount of information at your fingertips? Or been given an excel spreadsheet of customer data and not known what to do with it? At Red Sage, we are digging into Data Analytics and what it can mean for our clients. These 3 tips...
Responsive Design: Why you need it and how to do it.
So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...
The Wide World of SEO, or: How to make friends with a search engine
So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...
Color: Psychology + Cultural Meaning
Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient...
Poké blog Part Two: What does Pokémon Go mean for my business?
How can Pokémon Go benefit your business? Well, if you read up on the game in our last blog post or if you already know a thing or two, then you know that there are stations in the game called Poké stops.
Poké blog Part One: What is a Pokémon Go?
Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives. Yes, all of us- whether we play it or not. The app is the most downloaded mobile game in U.S. history with a fanbase in the millions. Children and adults everywhere are living their dreams as Pokémon trainers on the eternal quest to catch...
4 Tips to Develop a Marketing Strategy for the Digital Age
What is Marketing Strategy?
A marketing strategy is the combination of a company’s marketing goals and business goals, in to one comprehensive plan.
#TipJarThurs: How do I keep up with my social media while on vacation?
6 Social Media Tools Worth Trying this Month
Social Media changes so quickly that I can’t keep up, and it’s my job! So for those of you who are working tirelessly to create a business and social media is a secondary or part-time assignment for you, it’s impossible to stay up-to-date on new trends, tools and ideas to make your social media platforms stand out against your competitors. That is...
4 Ways Social Media is Changing Video Marketing
Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing. In fact, according to HubSpot, using the word “video” in an email subject...
Let’s Get Nostalgic: 90’s Design Trends
Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.