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Red Sage Adds Two Account Executives to Growing Team

Red Sage Communications, Inc., has hired Tonya Retherford and Wendy Daehn as Account Executives.

Retherford specializes in B2B and B2G marketing, and brings years of branding, strategic planning, internal communications, culture building, and sustained public relations and media placement experience to the agency. She has successfully served in leadership roles with several organizations, including the YMCA of Middle Tennessee and award-winning agencies in Nashville, Tennessee, and Savannah, Georgia.

A native of North Alabama, Retherford is a graduate of The University of Alabama with a Bachelor of Arts in English/Public Relations and a Master of Arts in Integrated Marketing Communications.

“It’s such a privilege to return to my North Alabama roots and to join an agency as respected as Red Sage in the industry,” said Retherford. “It’s energizing to be surrounded with such an exceptional team of talented individuals committed to doing excellent work on behalf of our clients.”

Daehn, an Alabama native specializing in brand planning, brand awareness, public relations, and strategic marketing, brings more than 25 years of experience to Red Sage. A graduate of Auburn University at Montgomery, her career includes various higher education and private business roles, most recently serving as Director of Marketing & Media for Student Affairs at Auburn University.

“Joining the Red Sage team is such a great opportunity for me, both personally and professionally,” said Daehn. “I am excited to switch gears at this time in my career with such an amazing group of people.”

“We are very excited to welcome Tonya and Wendy to Red Sage,” said President Ellen Didier. “Together, they bring a level of experience and knowledge to Red Sage that will continue to serve our clients at the next level.”

Recently recognized as one of Alabama’s Top 15 Advertising Agencies and Top 5 Public Relations Firms in Business Alabama’s 2021 Top Rank Magazine, Red Sage prioritizes a tailored, data-driven approach to creative marketing, leveraging its many areas of expertise to create unique solutions for partners of all sizes.  Named “Alabama’s Small Business of the Year” in 2017 by The Chamber of Commerce Association of Alabama and the Business Council of Alabama, Red Sage’s team of creative thinkers and doers are frequently honored for their work in local, national and international competitions. These honors include accolades from the American Advertising Awards (ADDYS), Web Awards, and MarCom Awards for Excellence in Marketing and Communications. Red Sage has also been honored for business and marketplace ethics by The Better Business Bureau of North Alabama.

About Red Sage

Red Sage Communications, Inc. is a full-service integrated communications agency with offices in Huntsville and Decatur, Alabama.  For more than a decade, the company has been known as one of the region’s most respected agencies for both quality of work and customer responsiveness.  Red Sage provides support in strategic planning, branding, traditional and digital advertising, social media, multimedia content marketing, public relations, web development, graphic design, and more.  The agency is also a regional specialist in several areas: business-to-business, business to government, healthcare, and economic development and community marketing.  Learn more about Red Sage at

B2B marketing, B2C marketing, content marketing, Decatur, digital marketing, hiring, Huntsville, marketing, marketing jobs, North Alabama, Red Sage Communications

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