Red Sage Communications Embraces Remote Work, Leveraging Talent Across the United States

Red Sage Communications, Inc. continues to pioneer remote-hybrid work as a way to attract and retain top talent.  Our agency recently hired its fifth fully remote team member to support continued growth as a full-service integrated agency — one of the fastest-growing in the Southeast.   Account Executive Anna Beck, based in Columbus, Ohio, will work with clients across the country to execute diverse PR, advertising, and marketing goals.

Anna comes to Red Sage with strong experience in the destination-attraction industry, working most recently to support promotion of Huntsville Botanical Garden (named one of America’s Best Botanical Gardens in the USA Today 10Best Readers’ Choice travel award contest.) 

By seeking out remote team members, our agency has been able to leverage access to a greater pool of skill sets, flexibility to meet customer goals in multiple time zones, and enhanced communication skills and tools.   As a top-ranked firm, one of our biggest priorities is to stay ahead of the latest trends in our core specialties of destination and attraction marketing, as well as identity and brand building.  Having more than 25%+ of our team working outside of Red Sage’s North Alabama base helps us do that, with added understanding of diverse regional and cultural nuances.

We also believe in building a company culture that delivers excellence for client partners through engaged, motivated employees.  Engaged employees are happy employees.  A recent survey conducted by Owl Labs found that 71% of remote workers reported being happy in their job, compared to 55% of on-site workers.  Enabling our team to thrive where they are most content is a point of pride for Red Sage.

Manager of Culture and Communications, Abby Guasti, describes it this way, “Our team is incredibly talented and consistently produces award-winning work for our clients. They are able to conduct the majority of that work in the environment that is most comfortable to them, so growing our team with assets from all over the country is an investment that is definitely worth-making.”