Red Sage Speaks at EDAA Leadership Institute about Business and Industry Attraction and Marketing

Red Sage President, Ellen Didier, and Senior Marketing Specialist, Sarah Macaluso, recently spoke at the EDAA Leadership Institute about the steps to successful community branding and marketing. The leadership class is comprised of professionals in economic development organizations, municipalities, chambers of commerce, and other community development groups, with the goal of discussing key issues in economic and community development. Students have the opportunity to earn an EDAA Leadership Institute Certificate while learning from economic development and industry professionals through a series of panels and presentations.

“Red Sage has been a regular speaker at the EDAA Leadership Institute for several years,” said Red Sage President, Ellen Didier. “It is a privilege to share our experience and best practice approaches for community marketing with community leaders around the state.”

While this class is usually held at a location across Alabama, this year, the leadership training was conducted in a virtual classroom setting via Zoom.

“As a marketing and communications firm specializing in economic and community development, it’s an honor to share marketing tactics and strategies that will help tell the authentic story of a community,” said Senior Marketing Specialist, Sarah Macaluso.

Take Your Economic Development and Community Marketing to the Next Level

Macaluso works with many of Red Sage’s economic development and community clients. Her background in multimedia and broadcast journalism serves as an ideal skillset when telling the story of a community through a variety of channels. Sarah has served as the project manager and lead strategist on some of Red Sage’s award-winning economic development and community projects, receiving recognition from the largest regional economic development association in North America, Southern Economic Development Council (SEDC).

“With most communities having very little marketing resources in-house, it can be difficult to navigate the ever-changing marketing landscape,” said Macaluso. “The Red Sage team brings 30+ years of collective experience to help communities identify goals and objectives, craft a marketing plan that works, and see success and results.”

To learn more about Red Sage’s economic development and community marketing offerings, click here.