Red Sage’s Ashley McCurley Selected as Keynote Speaker for Apartment Association of Alabama’s Social Media Marketing Webinar
On Friday, September 18, Red Sage Marketing Coordinator, Ashley McCurley, presented an in-depth guide to creating an effective social media strategy that turns leads into leases. The webinar, hosted by the Alabama Apartment Association (AAA), rendered over 300 association member and nonmember attendees.
Turning Leads Into Leases: A Guide to Social Media Marketing
The Apartment Association of North Alabama (AANA), North Alabama’s chapter of the AAA, is a non-profit organization providing property management professionals with industry-relevant education through monthly networking events. Like many, Covid-19 hindered the AANA’s overall function by preventing members and nonmembers from gathering each month. To combat this, AANA decided to begin hosting monthly webinars in place of their in-person meetings.
The opportunity presented initially to Red Sage began as a small event with an expectancy of 30 – 40 attendees. However, once other Alabama associations heard about the webinar, the overall interest of attendance grew much more extensive than initially anticipated. The AAA soon stepped in to host the webinar so the remaining four associations could participate – totaling five associations and over 300 attendees.
“As a former Assistant Property Manager and Event Chair for the AANA, this was an exciting opportunity for me to return to my old ‘stomping grounds’ to speak to former peers on utilizing social media to increase community engagement and overall occupancy successfully,” says McCurley.
The webinar focused on providing attendees with the tools needed to market their property on social media effectively. The presentation consisted of six key points:
- Establishing brand identity
- Defining success
- Researching the competition
- Understanding target audiences
- Determining which platforms to use
- Developing a content strategy
McCurley utilized her social media marketing and property management expertise to give attendees real examples of how to accomplish each key point to drive actual results and increase ROI.
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- Determining which platforms to use
- Developing a content strategy
McCurley utilized her social media marketing and property management expertise to give attendees real examples of how to accomplish each key point to drive actual results and increase ROI.