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Sarah Macaluso Promoted to Director of Client Experience & Strategy at Alabama “Top 15” Advertising and Public Relations Agency Red Sage Communications

Huntsville & Decatur, Ala. – Sarah Macaluso has been promoted to Director of Client Experience & Strategy at Red Sage, a full-service integrated marketing, public relation and website development agency, with offices in Huntsville and Decatur, Alabama.  Red Sage Communications, Inc. was recently recognized as one of the “Biggest and Best in Alabama Business,” ranking #5 among public relations firms and #13 among advertising agencies in Business Alabama’s 2021 Top Rank Magazine.

“Sarah’s dedication to client experience and quality of work is truly something special,” Ellen Didier, Red Sage Founder & CEO said. “In her years with Red Sage, she’s driven some of our most successful projects with excellent strategies that get results. We are thrilled to elevate her into this management role, so that all of our clients can benefit from her insight.”

Sarah has most recently served as Red Sage’s Senior Marketing Specialist, providing high-level strategy and account management to a variety of the agency’s clients.  Her strategy implementation and account management has yielded some of the agency’s most impressive results in its client’s ongoing marketing efforts and campaigns.  Since joining the Red Sage team in 2018, she has contributed to award-winning projects, recognized by the American Advertising Awards and Southern Economic Development Council.

Over the years, she has also worked with executive leadership to bring new, innovative solutions and services to Red Sage’s clients.  Sarah’s efforts have helped craft the agency’s project management best practices and standards of excellence to train the Red Sage Accounts team.

Sarah’s new role as Director of Client Experience & Strategy is a first for the agency and reflects its commitment to delivering excellence for its clients.

“At Red Sage, we have an uncompromising commitment to excellence – in the work we produce and how we serve our clients.  It’s my honor to accept this position and help lead our Accounts team to provide a superior client experience,” said Sarah Macaluso, Director of Client Experience & Strategy.  “Just as important as the client experience, is the development of a marketing strategy that meets and exceeds our client’s unique goals and yields results.  That’s always what we strive for.”

Passionate about community development initiatives, Sarah serves on the Board of Directors of the Singing River Trail, a 150-mile greenway connecting eight counties of North Alabama through hiking, biking, and walking trails.  She also serves as Launch 2035’s Public Relations Chair, a regional partnership of community and business leaders in Limestone, Madison and Morgan counties with the mission of strengthening the North Alabama economy.  Sarah is a member of the Huntsville Committee of 100’s Young Professionals and a current student of Leadership Greater Huntsville’s Management Academy (Class 11).


About Red Sage

Red Sage Communications, Inc. is a full-service, integrated agency based in Huntsville and Decatur, Alabama. For more than a decade, the company has been known as one of the region’s most respected for both quality of work and customer responsiveness.  Red Sage provides support in strategic planning, branding, traditional and digital marketing, advertising, public relations, web development, graphic design, and more.  The agency also specializes in several marketing and web development areas: business-to-business, government contracting, economic and community development, healthcare and technology.  Learn more about Red Sage at


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