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Sing in your lifeboat: 6 New Year’s Resolutions from Red Sage


2012 was a good year in business for Red Sage, but a tough one for our team as several team members were facing significant personal challenges – not the least of which was Teresa’s journey battling cancer. This certainly has a way of putting life’s priorities into perspective because at the end of the day, as the head of Red Sage, I realize more than ever that the most important journey is the one we take as people, not as a company.

So, with this most important lesson learned from 2012 and in the spirit of hopefulness at the start of a new year, I want to share my 6 New Year’s Resolutions for Red Sage with you:

  1. We will drop last year into silent limbo.
    “Drop the last year into the silent limbo of the past. Let it go, for it was imperfect, and thank God that it can go.” – Brooks Atkinson
    ‘Nuf said about 2012. We resolve to look forward, not back, as we face 2013. We will bring along our new strengths from the lessons we learned last year but will leave behind our bruises from where we got kicked by life.
  2. We will set ourselves on fire.
    “Success isn’t a result of spontaneous combustion. You must set yourself on fire.” – Arnold H. Glasow
    We resolve to live and work with passion, to put our all into every project and every interaction so that both Red Sage AND our customers enjoy success. Great things come through passionately working together toward a shared vision and we resolve to live this truth every day.
  3. We will sing in our lifeboats.
    “Life is a shipwreck but we must not forget to sing in the lifeboats.” – Voltaire
    While hopefully the challenges will not be as great as last year, we resolve to face any hurdle cheerfully, and most importantly, together – both as a team at Red Sage, and as part of our customer’s teams.
  4. We will draw our maps with a pencil
    “Map out your future, but do it in pencil.” – Jon Bon Jovi
    We resolve to be proactive in setting goals and dreaming big as we move toward the next level as a company. We also resolve to be flexible and not be afraid to make adjustments and detours if doing so benefits our company or our customers.
  5. We will ignore the orgy.
    “Nothing interferes with my concentration. You could put an orgy in my office and I wouldn’t look up. Well, maybe once.” – Isaac Asimov
    We resolve to stay completely focused on helping our customers succeed through great marketing. We will approach every project with the goal of producing work that makes a difference by increasing sales, visibility, engagement and anything else our customers are looking to achieve with their marketing.
  6. We will not have nervous breakdowns.
    “One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.” – Bertrand Russell
    We resolve to never lose site of the fact that the most important part of life is the journey we take as individuals and the time we spend away from work with our families and our friends is the most precious time of all. While we take our jobs seriously and love what we do, work is something that contributes to the quality of our lives and is not the purpose or meaning for our lives.

Happy New Year from your friends at Red Sage!


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