Online presence is one of those “buzz word phrases” in the world of websites and marketing right now. Everyone’s talking about it but no one truly understands what it means or its importance. To start, let’s address what online presence actually is. If you have not already learned this from us, online presence is any reference that is made about your business or brand online. It is your website, your social media channels, news articles about your brand, or any other form of online mention. Why is it important, you ask? Because according to Google, 97 percent of consumers use the Internet to search for local businesses. Wouldn’t you want the content they find about you when they search to be what you want them to read?