Tag: branding

Mazda Toyota Manufacturing Partners with Marketing Agency Red Sage to Develop Logo, Brand Identity

October 27, 2020
Red Sage
News, Sage Advice

Decatur & Huntsville, Ala. – Mazda Toyota Manufacturing (MTM) has unveiled its new corporate logo and brand identity, developed in partnership with Red Sage Communications, Inc. The logo reveal is a milestone for the joint-venture between Mazda Motor Corporation and Toyota Motor Corporation, which is working steadily toward completion of a $2.311...

alabama, brand identity, branding, business to business, corporate communications, corporate identity, Decatur, economic development, Huntsville, logo design, North Alabama, Red Sage

How to Create a Great Positioning Statement

January 15, 2018
Red Sage
Sage Advice

As you set your goals for 2018, consider creating a positioning statement. It’s one of the best investments you can make in your business or organization’s future.

advertising, branding, marketing

Color: Psychology + Cultural Meaning

September 30, 2016
Red Sage
Sage Advice

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient...

branding, color, design, marketing, web

#TipJarThurs: What is 'content marketing' and how do I do it?

May 4, 2016
Red Sage
Sage Advice

#TipJarThurs, branding, content marketing, marketing

Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4

April 19, 2016
Red Sage
News

When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I knew that specializing in an industry would make sales and marketing more efficient as efforts could be very tightly focused on reaching that single audience and would allow me to develop specialized services and/or products to serve that market and...

10 Years, branding, design, marketing, web, website

#TipJarThurs: Is design consistency important for marketing materials?

April 6, 2016
Red Sage
Sage Advice

#TipJarThurs, branding, design, marketing

How Red Sage Got its Name: The Story of Red Sage, Chapter 2

February 11, 2016
Red Sage
News

The top question I always get about Red Sage is how I came up with the name. Naming a company is hard! This is especially true if you want to get a national trademark for the name, which I did. I started out by establishing criteria that had to be met for the new name to be selected.

10 Years, branding, business development, company, design, marketing, Red Sage, small business

Birth of a Company: The Story of Red Sage, Chapter 1

January 26, 2016
Red Sage
News

Once upon a time, a beautiful little business was born and its name was Red Sage…

10 Years, branding, business development, company, design, marketing, networking, Red Sage, small business, web, website

#TipJarThurs: How Do I Build An Online Presence?

November 11, 2015
Red Sage
Sage Advice

Written by Guest Blogger Katie Woods

#TipJarThurs, branding, online presence, web

#TipJarThurs: Why is having an online presence important?

November 4, 2015
Red Sage
Sage Advice

#TipJarThurs, branding, online presence, web

#TipJarThurs: Confusing Branding

May 28, 2015
Red Sage
Sage Advice

#TipJarThurs, branding, business, identity

Cooking up Corporate Campaigns

May 26, 2015
Red Sage
Sage Advice

Today we’re going to take a peek into the world of corporate campaigns. These huge projects are carefully planned, cooked, and served with the utmost care. So how do we cook up these campaigns? Is there a secret ingredient in creating them? Let me try to give you an idea with the following recipe:

branding, design

#TipJarThurs: Logo Refresh

May 21, 2015
Red Sage
Sage Advice

#TipJarThurs, branding, business, competitive, design, identity, logo

All Aboard: Getting New Brand Buy-In

May 19, 2015
Red Sage
Sage Advice

Written by Guest Blogger Katie Woods Mark’s recent blog post, Branding Leads to Top-of-Mind Awareness, reminded us that a company’s logo and slogan carry a lot of weight to customers. He visited several long-time successful brands that stay memorable and relevant. Companies like these teach us that branding should not be taken lightly....

branding, business, company, design, identity, marketing

Tag: branding

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