Tag: branding

Mazda Toyota Manufacturing Partners with Marketing Agency Red Sage to Develop Logo, Brand Identity

Decatur & Huntsville, Ala. – Mazda Toyota Manufacturing (MTM) has unveiled its new corporate logo and brand identity, developed in partnership with Red Sage Communications, Inc. The logo reveal is a milestone for the joint-venture between Mazda Motor Corporation and Toyota Motor Corporation, which is working steadily toward completion of a $2.311...

alabama, brand identity, branding, business to business, corporate communications, corporate identity, Decatur, economic development, Huntsville, logo design, North Alabama, Red Sage

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Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4

When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I knew that specializing in an industry would make sales and marketing more efficient as efforts could be very tightly focused on reaching that single audience and would allow me to develop specialized services and/or products to serve that market and...

10 Years, branding, design, marketing, web, website

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Cooking up Corporate Campaigns

Today we’re going to take a peek into the world of corporate campaigns. These huge projects are carefully planned, cooked, and served with the utmost care. So how do we cook up these campaigns? Is there a secret ingredient in creating them? Let me try to give you an idea with the following recipe:

branding, design

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