Tag: branding

Mighty Morphin Powerful Logos and their Hidden Symbolism

I’m sure you’re wondering why this blog post has anything to do with a 90’s childhood delight. Well, if you’ve ever watched the Mighty Morphin Power Rangers, the story is pretty simple. A group of kids are secret super hero ninjas that ‘Morph’ right before your very eyes to kick the booties of the evil minions of Rita Repulsa and Lord Zedd (yes,...

branding, business, company, design, identity, marketing

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How Web Designs Can Help You Win the Game of Thrones

Everyone at Red Sage knows I’m a huge Game of Thrones fan, so it is no surprise that this blog is Game of Thrones themed. If you have no idea what Game of Thrones is, I highly recommend you watch it. It is one gripping show! It’s got a little bit for everyone: dragons, betrayal, drama, magic, zombies, swords, fighting, explosions, secrecy,...

branding, business, design, marketing, SEO, tools, web, website

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A Quick Roadmap to Branding Your Business

I visited the World of Coca Cola in Atlanta with my family a couple of summers ago. While my daughters were most impressed with getting to taste dozens of brands produced by Coca Cola around the world, as a marketer I was most impressed with the story the museum shared of how the Coca Cola brand developed over time to become one of the world’s...

branding, marketing

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That logo could look so much better

Here’s the scene: The new intern tasked to produce the company newsletter feels it needs a bit of holiday cheer. He chose a great photo and didn’t get too crazy with the fonts. But then he looked at the company logo. It looked stuffy and unfriendly to him. With the best of intentions he switched the logo’s teal to a holiday green...

branding, marketing

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Building Your Blog Audience

Around the Red Sage office, “blog” is a dirty word. There, I admitted it. Our blog is time consuming and has been one of the hardest things for us to commit to doing. So, why do we bother with it? In just the first six months of creating our blog, our web traffic went up about 60% and it has grown ever since. An audience like that makes...

branding, marketing

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