Tag: company

How Red Sage Got its Name: The Story of Red Sage, Chapter 2

February 11, 2016
Red Sage
News

The top question I always get about Red Sage is how I came up with the name. Naming a company is hard! This is especially true if you want to get a national trademark for the name, which I did. I started out by establishing criteria that had to be met for the new name to be selected.

10 Years, branding, business development, company, design, marketing, Red Sage, small business

Birth of a Company: The Story of Red Sage, Chapter 1

January 26, 2016
Red Sage
News

Once upon a time, a beautiful little business was born and its name was Red Sage…

10 Years, branding, business development, company, design, marketing, networking, Red Sage, small business, web, website

All Aboard: Getting New Brand Buy-In

May 19, 2015
Red Sage
Sage Advice

Written by Guest Blogger Katie Woods Mark’s recent blog post, Branding Leads to Top-of-Mind Awareness, reminded us that a company’s logo and slogan carry a lot of weight to customers. He visited several long-time successful brands that stay memorable and relevant. Companies like these teach us that branding should not be taken lightly....

branding, business, company, design, identity, marketing

Adapting a Brand with Strategy (and Style)

May 5, 2015
Red Sage
Sage Advice

A brand should capture a complete story for your company, organization, even your community. Within that story, you can create distinct identities for sub-sectors like city districts, service sectors, product lines, and more, through the use of text and/or color without changing the look and feel of your established brand.

branding, community, company, design, identity

Mighty Morphin Powerful Logos and their Hidden Symbolism

April 7, 2015
Red Sage
Sage Advice

I’m sure you’re wondering why this blog post has anything to do with a 90’s childhood delight. Well, if you’ve ever watched the Mighty Morphin Power Rangers, the story is pretty simple. A group of kids are secret super hero ninjas that ‘Morph’ right before your very eyes to kick the booties of the evil minions of Rita Repulsa and Lord Zedd (yes,...