Tag: design

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The Science Behind Great Web Design – Part I

Drew McDowell

Your website provides potential customers with a first impression of your business. While you no doubt know how important first impressions are when meeting people, you may be surprised to learn, when it comes to your website, first impressions are made extremely quickly, are hugely influenced by design, and have far-reaching implications for your business.

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design, web

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Better Colors With This Primer

So you’ve spent an hour at the home improvement store looking at hundreds of paint swatches. You pick the perfect color, buy a gallon of paint, and rush home for a few hours of DIY. Then just as you step back to appreciate your hard work, you realize that perfect golden hue you selected, once on your walls under natural sunlight, looks like a less-appealing dingy mustard.

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design, tools, web

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Designing for the Right Audience

Drew McDowell

Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to them.

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design, marketing, web

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White Space is Your Friend

You’ve all seen the TV show Hoarders where people’s homes are overrun with newspapers, odds and ends, empty food containers, and sometimes dead animals collected over several years. The thought of it disgusts and shocks viewers. And sometimes inspires us to do some spring-cleaning.

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design, web

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