Tag: digital marketing

An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

In today’s digital age, your website is the most critically important piece of any marketing strategy.  It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface.  It also needs to be optimized for sales and leads.

Too often though, websites fall by the wayside.  Businesses tend to focus on “day-to-day” marketing and sales initiatives instead, because it’s just easier not to deal with web redevelopment projects.  They tend to take a lot of time and resources (if done right.)

A case study (on ourselves)

We see it a lot with our clients here in Huntsville and Decatur, Alabama.  From small businesses to large corporations, there’s a tendency for people to say, “Well, we know our website isn’t great… but it’s just not a priority right now.”

It’s even happened here at Red Sage.  In fall of 2017, we realized our website was no longer reflective of the company’s core capabilities.  It said next to nothing about our expertise in crafting strategic marketing plans, or our strengths in advertising on Google and social media, or our focus on data and ROI tracking.

So we overhauled it.  After a lot of thoughtful planning, 


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calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

Effective, high-quality marketing for people who are short on time and need results


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