#TipJarThurs: I’ve noticed that not many people read my emails. Even those that do are not resulting in many purchases. What should I do differently?
In the words of one of my favorite email experts Christopher Lester, “Inboxes are crazy, y’all.” And he’s right. Email marketing is one of those things I have a love/hate relationship with. Basically, I love to hate it. Can I say that as an email marketer? Yes. And so can you. Why? Because email marketing can be hard.