Tag: identity
All Aboard: Getting New Brand Buy-In
Written by Guest Blogger Katie Woods
Mark’s recent blog post, Branding Leads to Top-of-Mind Awareness, reminded us that a company’s logo and slogan carry a lot of weight to customers. He visited several long-time successful brands that stay memorable and relevant. Companies like these teach us that branding should not be taken lightly....
#TipJarThurs: Does Your Logo Look Different?
Written by Guest Blogger Katie Woods
#TipJarThurs, branding, business, competitive, design, identity, logo
NOW is the Time for a Brand Audit
Your brand, much like yourself, changes over time. As your company grows to match the current social and economic demands placed upon it, it is your job to make sure that your brand stays relevant as well. A brand audit is a great way to do that.
branding, design, free, identity, logo, marketing, web, website
#TipJarThurs: Branding in a Competitive Industry
#TipJarThurs, branding, business, competitive, design, identity, logo
Adapting a Brand with Strategy (and Style)
A brand should capture a complete story for your company, organization, even your community. Within that story, you can create distinct identities for sub-sectors like city districts, service sectors, product lines, and more, through the use of text and/or color without changing the look and feel of your established brand.
Mighty Morphin Powerful Logos and their Hidden Symbolism
I’m sure you’re wondering why this blog post has anything to do with a 90’s childhood delight. Well, if you’ve ever watched the Mighty Morphin Power Rangers, the story is pretty simple. A group of kids are secret super hero ninjas that ‘Morph’ right before your very eyes to kick the booties of the evil minions of Rita Repulsa and Lord Zedd (yes,...