Tag: marketing

Outsourced Marketing: Meet Your New “Marketing Department”

Are you one of the many companies struggling to maximize your marketing impact?  It’s a common challenge, even with strong executive leadership and talented staff.

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alabama, B2B marketing, B2C marketing, Decatur, Huntsville, marketing, marketing department, marketing resources, marketing tools, Nashville, North Alabama, outsource marketing, outsourced marketing, Tennessee

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How to Use Google Ads: What to Consider When Considering Digital Advertising

Wait, what is Google Ads? Is it different from AdWords?

Google Ads is the new branding and organizational scheme which brings together all of Google parent company Alphabet Inc.’s most popular and effective advertising tools under a single platform.  Google AdWords already arguably offered the largest and most effective digital advertising network in the world, and this restructure was designed to make it easier than ever for someone to run a high-quality digital advertising campaign.

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Digital Ad Campaigns, digital marketing, Display Advertising, Google Ads, marketing, Online Ads, online advertising, Search Engine Marketing

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3 Tips for Using Analytics for Your Business

3 tips for using analytics for your business

Have you ever logged into Google Analytics and been overwhelmed by the sheer amount of information at your fingertips? Or been given an excel spreadsheet of customer data and not known what to do with it? At Red Sage, we are digging into Data Analytics and what it can mean for our clients. These 3 tips will help you use analytics for your business.

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marketing, website

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Responsive Design: Why you need it and how to do it.

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good on desktop screens, it has to look good on large screens, small screens, tablets, mobile phones, televisions, car monitors, watches- the list is ever growing and it’s important that you keep up. Not only will Google look over your site in favor of those with responsive designs, but people will too. More searches in the US take place on mobile devices than on desktop computers nowadays and 74% of people will leave an unresponsive site.

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design, graphic design, marketing, SEO, web, website

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The Wide World of SEO, or: How to make friends with a search engine

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend: no one is visiting your site! You may have a few visits a day (at least one of which is yourself, or someone in your organization). Sure, there was that one day when, to your delight, you opened your Analytics report to see a spike of over a thousand visitors, only to discover they were all spam after seeing they originated from somewhere in the Russian Federation. Obviously, your website isn’t meeting the lofty goals you envisioned when you launched it.

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design, marketing, SEO, tools, web, website

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Color: Psychology + Cultural Meaning

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient cultures practiced this in order to stimulate parts of the mind and body, and this kind of treatment is still being used today! Now, let’s look at some of our favorite colors, how they are used in marketing, their psychological effect, and how they are perceived in cultures familiar and foreign!

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branding, color, design, marketing, web

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Poké blog Part One: What is a Pokémon Go?

Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives. Yes, all of us- whether we play it or not. The app is the most downloaded mobile game in U.S. history with a fanbase in the millions. Children and adults everywhere are living their dreams as Pokémon trainers on the eternal quest to catch ‘em all­– myself included– and I know what you’re thinking. No, not “What is a Pokémon and how do you catch one?” or “What is the game and why are there so many kids ambling in circles staring at their phones?”, although– no wait. Those are actually really good questions. So let’s start there because boy do I have some exciting answers for you!

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marketing, mobile

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4 Ways Social Media is Changing Video Marketing

Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing. In fact, according to HubSpot, using the word “video” in an email subject line boosts open rates by 19 percent, increases click through rates by 65 percent AND reduces unsubscribes by 26 percent. Those are some pretty powerful statistics for just using one word.

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marketing, social media, video, web

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