Tag: marketing

Five Steps to Naming a Company

One of my favorite things to do at Red Sage is to help potential business owners name their new company. What a privilege it is to be there at the birth of a company and to be involved in something as important as coming up with a solid business name and brand! Of course, we’ve also used the process I am sharing here today to help existing businesses...

branding, marketing

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Designing for the Right Audience

Drew McDowell Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to ...

design, marketing, web

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A Smart SEO Start

“How do I show up on the first page of the Google search results?” This is one of the most common questions that I get asked and there is never an easy answer. With the recent changes from Google, the answer has become even more complicated. It’s like asking someone how to win at poker. While search engine optimization requires...

marketing, networking, SEO

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Effective, high-quality marketing for people who are short on time and need results

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