marketing Archives - Page 10 of 10 - Red Sage Communications

Don't play hide and seek with search engines

November 13, 2012
Red Sage
Sage Advice

Websites are not a “build it and they’ll come” project. I’ve come to realize over the last few months that a lot of people are forgetting this very important fact. No matter how great the site is, it can’t live up to its potential without a little more work afterwards. You would think that the idea of promoting your...

marketing

Five Steps to Naming a Company

November 6, 2012
Red Sage
Sage Advice

One of my favorite things to do at Red Sage is to help potential business owners name their new company. What a privilege it is to be there at the birth of a company and to be involved in something as important as coming up with a solid business name and brand! Of course, we’ve also used the process I am sharing here today to help existing businesses...

branding, marketing

Designing for the Right Audience

October 16, 2012
Red Sage
Sage Advice

Drew McDowell Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to ...

design, marketing, web

A Smart SEO Start

September 18, 2012
Red Sage
Sage Advice

“How do I show up on the first page of the Google search results?” This is one of the most common questions that I get asked and there is never an easy answer. With the recent changes from Google, the answer has become even more complicated. It’s like asking someone how to win at poker. While search engine optimization requires...

marketing, networking, SEO

Aim! Focus! PING! The 3 steps to great marketing

September 11, 2012
Red Sage
Sage Advice

I regularly present at seminars where I give business owners advice on how to be more strategic with their marketing efforts.

marketing

You Can’t Afford NOT to be on Social Media

July 31, 2012
Red Sage
Sage Advice

Social media is a very valuable tool when used correctly, allowing businesses to interact with customers on their terms. Social media gives businesses the unique opportunity to respond to customers at any moment – when they need help, when they have something good to say, when they need a problem corrected.

marketing, tools

Picture Better Marketing

July 11, 2012
Red Sage
Sage Advice

So many times, the biggest challenge we face when doing website design or graphic design for customers is getting good photographs to use in the project.

branding, design, marketing, web

Tag: marketing