Tag: SEO

An optimized website can dramatically increase online leads and sales.

How to Optimize Your Website for Leads

In today’s digital age, your website is the most critically important piece of any marketing strategy.  It’s your company or organization’s interaction point with the world, so it needs to be mobile-ready, with a simple user interface.  It also needs to be optimized for sales and leads.

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calls-to-action, digital marketing, lead generation, leads, sales, SEO, user interface, website development, website optimization

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Responsive Design: Why you need it and how to do it.

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good on desktop screens, it has to look good on large screens, small screens, tablets, mobile phones, televisions, car monitors, watches- the list is ever growing and it’s important that you keep up. Not only will Google look over your site in favor of those with responsive designs, but people will too. More searches in the US take place on mobile devices than on desktop computers nowadays and 74% of people will leave an unresponsive site.

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design, graphic design, marketing, SEO, web, website

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The Wide World of SEO, or: How to make friends with a search engine

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend: no one is visiting your site! You may have a few visits a day (at least one of which is yourself, or someone in your organization). Sure, there was that one day when, to your delight, you opened your Analytics report to see a spike of over a thousand visitors, only to discover they were all spam after seeing they originated from somewhere in the Russian Federation. Obviously, your website isn’t meeting the lofty goals you envisioned when you launched it.

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design, marketing, SEO, tools, web, website

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Is Your Site Google Approved?

As you read this blog post, the internet’s one billionth website is projected to come online. Yes, you read that correctly: the internet’s 1,000,000,000th or one thousand millionth website. That’s approximately one website for every seven people currently alive on the planet. It is also important to keep in mind we are talking about sites here, and not individual pages. If we try and break out the number webpages that currently exist, the figure quickly jumps into the trillions…

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design, google, marketing, SEO, tools, web, website

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Three Ways Blogging Helps with Online Presence

Online presence is one of those “buzz word phrases” in the world of websites and marketing right now. Everyone’s talking about it but no one truly understands what it means or its importance. To start, let’s address what online presence actually is. If you have not already learned this from us, online presence is any reference that is made about your business or brand online. It is your website, your social media channels, news articles about your brand, or any other form of online mention. Why is it important, you ask? Because according to Google, 97 percent of consumers use the Internet to search for local businesses. Wouldn’t you want the content they find about you when they search to be what you want them to read? 

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blogging, marketing, online presence, SEO, social media, website

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Getting Results with Social Media, Search Results That Is

How participating in multiple online channels can help boost online presence and search results.

To quote Julie Andrews, “Let’s start at the very beginning, a very good place to start.” What is an online presence? Your business’ online presence is the result of every post, listing, webpage, and social account that can be linked to your company through an online search.

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#TipJarThurs, business, marketing, SEO, social media, tips, tools, web, website

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5 Ways to Keep Your Site Out of a Google Search

Here at Red Sage, we often talk to customers about how to show up well in Google search results. SEO (search engine optimization) is a big word in our industry and there is plenty advice out there on how to do it right. With so many different factors to keep up with, it can be hard to do SEO right. But, how you do it wrong? Well, that question is much easier to answer. Here are five ways you can keep your site from showing up in a Google search:

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google, SEO, website

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Google "Mobilegeddon" is here, will you survive?

Starting on April 21, your website may disappear from mobile search results conducted via Google if it is not mobile friendly. The good news is that your rankings on desktop computer searches are most likely safe. However, you may be surprised to learn that the number of Google searches conducted on mobile devices recently surpassed the number conducted on desktop computers. Did I mention this change is a big deal?

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design, google, mobile, SEO, tools, web, website

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How to Use Google Analytics to Plan Your Marketing

If Google Analytics only tracks metrics for your website, can it really be that useful when determining your overall marketing strategy? For me, yes. While it is not the only thing that I consult when I begin mapping out the marketing strategy for my customers, it is certainly one of the first things I consult. Here are just a few ways that you can use Google Analytics to plan your marketing.

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branding, marketing, SEO, tools, website

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How Web Designs Can Help You Win the Game of Thrones

Everyone at Red Sage knows I’m a huge Game of Thrones fan, so it is no surprise that this blog is Game of Thrones themed. If you have no idea what Game of Thrones is, I highly recommend you watch it. It is one gripping show! It’s got a little bit for everyone: dragons, betrayal, drama, magic, zombies, swords, fighting, explosions, secrecy, Sean Bean,Peter Dinklage, and shocking twists! I’d like to kick things off with the series’ famous quote:

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branding, business, design, marketing, SEO, tools, web, website

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