Tag: SEO

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A Professional Website You Can Update Yourself

Written by Guest Blogger Katie Woods

Many clients and communities we partner with to design and develop websites want the ability to update and edit the site themselves. While there are many “do-it-yourself” website tools that allow you to create and maintain your own site from inception, building a website from scratch can be overwhelming to most people. Luckily, Red Sage uses  tools that allows for the best of both worlds.

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business, design, SEO, tools, web, website

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Rules for Writing Website Content

At Red Sage, when someone comes to us to help them build a new website, they have the option of writing the content themselves. Often, knowing that they possess the most knowledge about their company and industry, the client will choose to move forward on that path, but they often run into a few problems. While the first and foremost problem will probably always be “time,” some customers struggle with writers’ block, making technical work understandable, and more. With that in mind, we have compiled the five rules for writing website content.

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marketing, SEO, website

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Three Marketing Predictions for 2015

Katie Woods, Amanda Andrew

To continue the great advice Ellen gave last week on 4 Ways to Kick Start Your Marketing in 2015, the three Red Sage Marketing Coordinators, Amanda Andrew, Heather Thompson, and Katie Woods, spent some time researching one specific marketing trend or tool that they feel will greatly change how you reach your target audience in 2015. As Teresa has said, the only thing constant is change. As we move into 2015, we believe this will not only be evident in website development, but in marketing as well.

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marketing, SEO, website

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Trash or Treasure: Does Traditional Marketing Still Work?

Do traditional marketing methods still work? In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. While traditional marketing efforts aren’t a great fit for everyone, many of them still have a place in modern advertising. But the success of traditional channels like radio ads, billboards, or newspapers depends heavily on two things: the message you need to convey and the audience you need to reach. Done properly, traditional marketing methods can still work.

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marketing, SEO

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3 Reasons Why Your Website is Not Enough

Don’t put all your eggs in one (web) basket

When new companies, and old ones for that matter, come to us for marketing services, they often first ask about their website. They either need one or their outdated site needs to be revamped. While a website is an extremely important tool for marketing and sales, it should not be the only tool you use. Here are three reasons why your website is not enough:

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design, marketing, networking, SEO, tools, web, website

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“All good things must come to an end.”

Written by Guest Blogger Sarah Heidtman

So true! When I first came to Red Sage I did not know what I was getting into. Fresh out of school and naïve to the world, I came tumbling into the doors of Red Sage. My courage and fearlessness prevented me from running back out the door, or maybe it was just the exhaustion from coming up those daunting stairs. They soon put me to work and I must say I learned a lot.

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design, SEO, web, website

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The Power of Pinterest for Small Business

Written by Guest Blogger Katie Woods

By now you’ve heard of Pinterest, even if you’re not quite sure what it is. Well, listen up! Pinterest is not only here to stay, it has become a top five social media site in less than five years of existence. More important than that, the value of Pinterest for small businesses is quickly and consistently outweighing results from others in that top five category (yes, you, Facebook).

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SEO, website

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A Simple Look at SEO in 2013

A lot has changed in the search engine optimization (SEO) world since I started working with Red Sage. It used to be that the one of the secrets to SEO success was keywords. What keywords you used, how often you used them, and where you used them could often affect where your site showed up in the search results. All of that is not so important today. Even though there are a lot of different SEO success factors, it all pretty much boils down to this simple thought – build a website that people want to visit, can visit, and love it so much that they want to share it.

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design, marketing, SEO, web, website

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Corporate Blogs: Great Marketing or Torture??

There are so many reasons why starting and maintaining a blog for your company makes sense. We have seen first hand at Red Sage how a strong blog can drive significant traffic to a website and, more importantly, even intrigue prospects into calling to learn more about our services. Blogs offer the opportunity to release fresh, good content onto social media platforms and improve SEO so a website shows up better in search engine results. A blog can build relationships with customers, friends, and prospects by sharing knowledge as well as our very human responses to the topics we write about, thereby making a company look more like the humans that work there.

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marketing, SEO, website

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#allbecauseofsocialmedia

You can ask anyone you meet about the value of social media, and unless they belong in one of those annoying GEICO commercials, they’re going to have an opinion. There are the Negative Nellies who say it’s a waste of time and money. The die-hard fans that can’t go five minutes without saying “I need to Tweet this!” (Guilty as charged during our Christmas card stuffing extravaganza.) And those in between who believe they need to be more active on social media but don’t really know where to start.

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marketing, SEO

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A Smart SEO Start

“How do I show up on the first page of the Google search results?” This is one of the most common questions that I get asked and there is never an easy answer. With the recent changes from Google, the answer has become even more complicated. It’s like asking someone how to win at poker. While search engine optimization requires a certain level of skill, there will always be some luck of the draw, too. To minimize your reliance on luck and focus on skill, here are a few universal things to get you started off in the right direction.

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marketing, networking, SEO

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The SEO Game has Changed

For the longest time, the big buzz word in search engine optimization (otherwise known as SEO) has been keywords. To optimize your site, you did keyword research, worried about keyword density (the number of times a keyword appears in the content), and hoped you had optimized for those keywords correctly so that Google would place you at the top of the search engine results. Recently, the SEO game changed.

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SEO

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