According to Hootsuite, 88% of Americans use social media on a daily basis, making social media marketing one of the most effective ways to reach your target audience.
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Here are three things you should be doing right now on
social media, to help offset the lack of engagement through organic reach.
It’s no longer enough to only post one-to-two times per
week. Although it varies by industry,
the optimal posting schedule is three-to-four times per week. While posting more often is important, it’s just
as important to make sure the content you’re posting is quality because of ever-changing algorithms.
On Facebook, organic reach has been on decline for sometime. The world’s largest social media platform is opting to give users more content from friends and family in their newsfeeds. At the same time, according to HootSuite, it’s showing less from publishers and business pages.
And if it’s happening on Facebook, it’s happening on other social platforms too. You just can’t count on social media posts to reaching as many people as before organically. (More on what this means for your marketing budget below.) *
Never, ever, ever post the same exact post on different platforms. This includes the creative element, post text, hashtags, etc. Your content needs to be tailored to the social media platform it’s being posted on.
For example, many businesses use Instagram as a more casual, behind-the-scenes approach to their social media postings. LinkedIn meanwhile is used more for sharing industry trends, HR announcements, or other exciting company news. Being thoughtful about content presentation and having a strong focus on high-quality differentiated content may take more time, but it’s considered a best practice for combating organic reach’s decline (along with paying more, which we’ll dive into next.)
Need some help freshening up your feed? We have the BEST ideas. Call us to learn more!
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Social Media changes so quickly that I can’t keep up, and it’s my job! So for those of you who are working tirelessly to create a business and social media is a secondary or part-time assignment for you, it’s impossible to stay up-to-date on new trends, tools and ideas to make your social media platforms stand out against your competitors. That is what we are here for! Here at Red Sage, we are constantly searching for new tools and new ideas to help our clients create social media success, but more than that, we find those tools, test them out and decide if they are valuable enough to recommend them to others.
Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing. In fact, according to HubSpot, using the word “video” in an email subject line boosts open rates by 19 percent, increases click through rates by 65 percent AND reduces unsubscribes by 26 percent. Those are some pretty powerful statistics for just using one word.
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Online presence is one of those “buzz word phrases” in the world of websites and marketing right now. Everyone’s talking about it but no one truly understands what it means or its importance. To start, let’s address what online presence actually is. If you have not already learned this from us, online presence is any reference that is made about your business or brand online. It is your website, your social media channels, news articles about your brand, or any other form of online mention. Why is it important, you ask? Because according to Google, 97 percent of consumers use the Internet to search for local businesses. Wouldn’t you want the content they find about you when they search to be what you want them to read?
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To quote Julie Andrews, “Let’s start at the very beginning, a very good place to start.” What is an online presence? Your business’ online presence is the result of every post, listing, webpage, and social account that can be linked to your company through an online search.
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