It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?
So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...
Social Media changes so quickly that I can’t keep up, and it’s my job! So for those of you who are working tirelessly to create a business and social media is a secondary or part-time assignment for you, it’s impossible to stay up-to-date on new trends, tools and ideas to make your social media platforms stand out against your competitors. That is...
You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals. Say you have...
As you read this blog post, the internet’s one billionth website is projected to come online. Yes, you read that correctly: the internet’s 1,000,000,000th or one thousand millionth website. That’s approximately one website for every seven people currently alive on the planet. It is also important to keep in mind we are talking about sites here, and...
How participating in multiple online channels can help boost online presence and search results.
To quote Julie Andrews, “Let’s start at the very beginning, a very good place to start.” What is an online presence? Your business’ online presence is the result of every post, listing, webpage, and social account that can be linked to your company through...
Content marketing is a big buzz word in the marketing industry right now. It simply describes a marketing tactic that uses blog posts, website content, social media posts, videos, photos, and other content to gain and retain a certain audience. It is based on a strategy and works much like a newspaper or magazine.
Tradeshows can be an adventure. Sometimes they are a great, exciting adventure where you are meeting tons of prospects and closing deals left and right. Sometime they are the longest, most boring adventure you have ever been on as you sit among the other vendors with a handful of people mingling amongst the booths. Sometimes they are downright terrifying...
Ever hear folks talking about websites and they use a bunch of letters that sound like they belong with cars: GT, SS, GTO, SEO, SEF, URL? Okay, so maybe I’ve mixed them up a little bit.
Starting on April 21, your website may disappear from mobile search results conducted via Google if it is not mobile friendly. The good news is that your rankings on desktop computer searches are most likely safe. However, you may be surprised to learn that the number of Google searches conducted on mobile devices recently surpassed the number conducted...
If Google Analytics only tracks metrics for your website, can it really be that useful when determining your overall marketing strategy? For me, yes. While it is not the only thing that I consult when I begin mapping out the marketing strategy for my customers, it is certainly one of the first things I consult. Here are just a few ways that you can...
“How long will my website last?” a new customer recently asked me. Truth is, we are living in a very different world today in web development than just a few years ago. As a result, my answer to this question has changed significantly over time.
Everyone at Red Sage knows I’m a huge Game of Thrones fan, so it is no surprise that this blog is Game of Thrones themed. If you have no idea what Game of Thrones is, I highly recommend you watch it. It is one gripping show! It’s got a little bit for everyone: dragons, betrayal, drama, magic, zombies, swords, fighting, explosions, secrecy,...