How to Create Marketing Strategies That Actually Work
It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?
Tag: tools
Is your website really safe?
The internet is a dangerous place.
The Wide World of SEO, or: How to make friends with a search engine
So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend: no one is visiting your site! You may have a few visits a day (at least one of which is yourself, or someone in your organization). Sure, there was that one day when, to your delight, you opened your Analytics report to see a spike of over a thousand visitors, only to discover they were all spam after seeing they originated from somewhere in the Russian Federation. Obviously, your website isn’t meeting the lofty goals you envisioned when you launched it.
4 Tips to Develop a Marketing Strategy for the Digital Age
What is Marketing Strategy?
A marketing strategy is the combination of a company’s marketing goals and business goals, in to one comprehensive plan.
6 Social Media Tools Worth Trying this Month
Social Media changes so quickly that I can’t keep up, and it’s my job! So for those of you who are working tirelessly to create a business and social media is a secondary or part-time assignment for you, it’s impossible to stay up-to-date on new trends, tools and ideas to make your social media platforms stand out against your competitors. That is what we are here for! Here at Red Sage, we are constantly searching for new tools and new ideas to help our clients create social media success, but more than that, we find those tools, test them out and decide if they are valuable enough to recommend them to others.
Free Software Alternatives as Good as their Expensive Counterparts
You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals. Say you have always wanted to use industry-standard Adobe software, but couldn’t bring yourself to purchase the software and bound that learning curve. Open-source software is a great place to start! I am very excited to share with you seven well-known FREE software alternatives.
Is Your Site Google Approved?
As you read this blog post, the internet’s one billionth website is projected to come online. Yes, you read that correctly: the internet’s 1,000,000,000th or one thousand millionth website. That’s approximately one website for every seven people currently alive on the planet. It is also important to keep in mind we are talking about sites here, and not individual pages. If we try and break out the number webpages that currently exist, the figure quickly jumps into the trillions…
Getting Results with Social Media, Search Results That Is
How participating in multiple online channels can help boost online presence and search results.
To quote Julie Andrews, “Let’s start at the very beginning, a very good place to start.” What is an online presence? Your business’ online presence is the result of every post, listing, webpage, and social account that can be linked to your company through an online search.
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What is Content Marketing And Why You Should Care About It?
Content marketing is a big buzz word in the marketing industry right now. It simply describes a marketing tactic that uses blog posts, website content, social media posts, videos, photos, and other content to gain and retain a certain audience. It is based on a strategy and works much like a newspaper or magazine.
Five Tips for First-Time Tradeshow Vendors
Tradeshows can be an adventure. Sometimes they are a great, exciting adventure where you are meeting tons of prospects and closing deals left and right. Sometime they are the longest, most boring adventure you have ever been on as you sit among the other vendors with a handful of people mingling amongst the booths. Sometimes they are downright terrifying adventures where the pop up display stops popping up, or you realize that you are at the wrong show talking to the wrong people. Your first tradeshow could be any of these types of adventures, but hopefully, with a little advice, it will be an exciting one. Here are a few tips on how to survive your first tradeshow as a vendor.
How to Kick Your Site into Overdrive
Ever hear folks talking about websites and they use a bunch of letters that sound like they belong with cars: GT, SS, GTO, SEO, SEF, URL? Okay, so maybe I’ve mixed them up a little bit.
Google "Mobilegeddon" is here, will you survive?
Starting on April 21, your website may disappear from mobile search results conducted via Google if it is not mobile friendly. The good news is that your rankings on desktop computer searches are most likely safe. However, you may be surprised to learn that the number of Google searches conducted on mobile devices recently surpassed the number conducted on desktop computers. Did I mention this change is a big deal?
How to Use Google Analytics to Plan Your Marketing
If Google Analytics only tracks metrics for your website, can it really be that useful when determining your overall marketing strategy? For me, yes. While it is not the only thing that I consult when I begin mapping out the marketing strategy for my customers, it is certainly one of the first things I consult. Here are just a few ways that you can use Google Analytics to plan your marketing.
How Long will my Website Last?
“How long will my website last?” a new customer recently asked me. Truth is, we are living in a very different world today in web development than just a few years ago. As a result, my answer to this question has changed significantly over time.
How Web Designs Can Help You Win the Game of Thrones
Everyone at Red Sage knows I’m a huge Game of Thrones fan, so it is no surprise that this blog is Game of Thrones themed. If you have no idea what Game of Thrones is, I highly recommend you watch it. It is one gripping show! It’s got a little bit for everyone: dragons, betrayal, drama, magic, zombies, swords, fighting, explosions, secrecy, Sean Bean,Peter Dinklage, and shocking twists! I’d like to kick things off with the series’ famous quote:
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Effective, high-quality marketing for people who are short on time and need results
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