tools Archives | Red Sage Communications

How to Create Marketing Strategies That Actually Work

March 20, 2018
Michelle Stark
Sage Advice

It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?

design, marketing, strategy, tools, web, website

Is your website really safe?

February 15, 2018
Red Sage
Sage Advice

The internet is a dangerous place.

design, marketing, tools, web, website

The Wide World of SEO, or: How to make friends with a search engine

October 31, 2016
Red Sage
Sage Advice

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...

design, marketing, SEO, tools, web, website

4 Tips to Develop a Marketing Strategy for the Digital Age

August 1, 2016
Red Sage
Sage Advice

What is Marketing Strategy? A marketing strategy is the combination of a company’s marketing goals and business goals, in to one comprehensive plan.

business, marketing, strategy, tools

Free Software Alternatives as Good as their Expensive Counterparts

February 23, 2016
Red Sage
Sage Advice

You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals. Say you have...

design, free, graphic design, marketing, tools, web

Is Your Site Google Approved?

January 5, 2016
Red Sage
Sage Advice

As you read this blog post, the internet’s one billionth website is projected to come online. Yes, you read that correctly: the internet’s 1,000,000,000th or one thousand millionth website. That’s approximately one website for every seven people currently alive on the planet. It is also important to keep in mind we are talking about sites here, and...

design, google, marketing, SEO, tools, web, website

Getting Results with Social Media, Search Results That Is

November 10, 2015
Red Sage
Sage Advice

How participating in multiple online channels can help boost online presence and search results. To quote Julie Andrews, “Let’s start at the very beginning, a very good place to start.” What is an online presence? Your business’ online presence is the result of every post, listing, webpage, and social account that can be linked to your company through...

#TipJarThurs, business, marketing, SEO, social media, tips, tools, web, website

What is Content Marketing And Why You Should Care About It?

August 4, 2015
Red Sage
Sage Advice

Content marketing is a big buzz word in the marketing industry right now. It simply describes a marketing tactic that uses blog posts, website content, social media posts, videos, photos, and other content to gain and retain a certain audience. It is based on a strategy and works much like a newspaper or magazine.

business, marketing, strategy, tools, website

Five Tips for First-Time Tradeshow Vendors

June 16, 2015
Red Sage
Sage Advice

Tradeshows can be an adventure. Sometimes they are a great, exciting adventure where you are meeting tons of prospects and closing deals left and right. Sometime they are the longest, most boring adventure you have ever been on as you sit among the other vendors with a handful of people mingling amongst the booths. Sometimes they are downright terrifying...

marketing, networking, tips, tools, tradeshow, website

How to Kick Your Site into Overdrive

April 21, 2015
Red Sage
Sage Advice

Ever hear folks talking about websites and they use a bunch of letters that sound like they belong with cars: GT, SS, GTO, SEO, SEF, URL? Okay, so maybe I’ve mixed them up a little bit.

google, SEO, tools, website

Google "Mobilegeddon" is here, will you survive?

April 14, 2015
Red Sage
Sage Advice

Starting on April 21, your website may disappear from mobile search results conducted via Google if it is not mobile friendly. The good news is that your rankings on desktop computer searches are most likely safe. However, you may be surprised to learn that the number of Google searches conducted on mobile devices recently surpassed the number conducted...

design, google, mobile, SEO, tools, web, website

How to Use Google Analytics to Plan Your Marketing

March 10, 2015
Red Sage
Sage Advice

If Google Analytics only tracks metrics for your website, can it really be that useful when determining your overall marketing strategy? For me, yes. While it is not the only thing that I consult when I begin mapping out the marketing strategy for my customers, it is certainly one of the first things I consult. Here are just a few ways that you can...

branding, marketing, SEO, tools, website

How Long will my Website Last?

February 24, 2015
Red Sage
Sage Advice

“How long will my website last?” a new customer recently asked me. Truth is, we are living in a very different world today in web development than just a few years ago. As a result, my answer to this question has changed significantly over time.

design, tools, web, website

How Web Designs Can Help You Win the Game of Thrones

February 17, 2015
Red Sage
Sage Advice

Everyone at Red Sage knows I’m a huge Game of Thrones fan, so it is no surprise that this blog is Game of Thrones themed. If you have no idea what Game of Thrones is, I highly recommend you watch it. It is one gripping show! It’s got a little bit for everyone: dragons, betrayal, drama, magic, zombies, swords, fighting, explosions, secrecy,...

branding, business, design, marketing, SEO, tools, web, website

Tag: tools