Tag: tools

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Guest Blogging Success: Why is It So Important?

Deepak Gupta

As a blogger of any length of time, you’ve probably heard of guest blogging. However, most website owners perceive this as just one more task to add to their ever-increasing list of online marketing projects. Most feel they barely have enough time trying to write their own blog posts, create interest throughout their audiences and drive traffic to their own websites, let alone worry about doing the same on anyone else’s website or blog. Many also ask, “Besides, what is the benefit of doing someone else’s job, right?”

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marketing, networking, tools, website

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Forward-Facing Interfaces – Treating Pixels as Pixels

Drew McDowell

There’s a schism happening in the world of interface design. Seeing that we design interfaces every day, it’s important that we take note, if not take sides. The debate is over a design concept known as skeuomorphism, and while the discussion is, by definition, cosmetic, it gets to the very core of how we interact with the physical objects of the past and the digital objects of the future.

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design, tools, web

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Staying Relevant within Disruptive Industry Change

I often think back to when I started Red Sage back in 2006, and note how different the tools of marketing are today compared to back then. I started Red Sage in a traditional, well-established industry. While the internet had certainly made an impact and websites were a fairly new development but quite common, the other tools of marketing were largely what they always had been: print, broadcast media, billboards, networking, etc.

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marketing, networking, tools, website

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Better Colors With This Primer

So you’ve spent an hour at the home improvement store looking at hundreds of paint swatches. You pick the perfect color, buy a gallon of paint, and rush home for a few hours of DIY. Then just as you step back to appreciate your hard work, you realize that perfect golden hue you selected, once on your walls under natural sunlight, looks like a less-appealing dingy mustard.

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design, tools, web

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