Tag: tools

Guest Blogging Success: Why is It So Important?

September 19, 2013
Red Sage
Sage Advice

Deepak Gupta As a blogger of any length of time, you’ve probably heard of guest blogging. However, most website owners perceive this as just one more task to add to their ever-increasing list of online marketing projects. Most feel they barely have enough time trying to write their own blog posts, create interest throughout their audiences...

marketing, networking, tools, website

Forward-Facing Interfaces – Treating Pixels as Pixels

May 7, 2013
Red Sage
Sage Advice

Drew McDowell There’s a schism happening in the world of interface design. Seeing that we design interfaces every day, it’s important that we take note, if not take sides. The debate is over a design concept known as skeuomorphism, and while the discussion is, by definition, cosmetic, it gets to the very core of how we interact with the physical...

design, tools, web

How to Use Google Analytics – Part II

February 28, 2013
Red Sage
Sage Advice

In the How to Use Google Analytics – Part I post, I went through several of the main sections in the Audience part of Google Analytics as well as the new social stats available. The next step is to understand how those visitors are finding you and where they are going once they are on your site.

design, marketing, tools, web, website

Staying Relevant within Disruptive Industry Change

January 29, 2013
Red Sage
Sage Advice

I often think back to when I started Red Sage back in 2006, and note how different the tools of marketing are today compared to back then. I started Red Sage in a traditional, well-established industry. While the internet had certainly made an impact and websites were a fairly new development but quite common, the other tools of marketing were largely...

marketing, networking, tools, website

Better Colors With This Primer

October 23, 2012
Red Sage
Sage Advice

So you’ve spent an hour at the home improvement store looking at hundreds of paint swatches. You pick the perfect color, buy a gallon of paint, and rush home for a few hours of DIY. Then just as you step back to appreciate your hard work, you realize that perfect golden hue you selected, once on your walls under natural sunlight, looks like a less-appealing...

design, tools, web

You Can’t Afford NOT to be on Social Media

July 31, 2012
Red Sage
Sage Advice

Social media is a very valuable tool when used correctly, allowing businesses to interact with customers on their terms. Social media gives businesses the unique opportunity to respond to customers at any moment – when they need help, when they have something good to say, when they need a problem corrected.

marketing, tools