Tag: video

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Video in Marketing is KING, and Here’s Why

If you’re not utilizing video in your marketing efforts, you should.  While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years.  And even more important, is the drive to integrate video on every platform and channel.

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media rich content, social media engagement, social media reach, social media videos, video, video content marketing, Video marketing

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4 Ways Social Media is Changing Video Marketing

Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing. In fact, according to HubSpot, using the word “video” in an email subject line boosts open rates by 19 percent, increases click through rates by 65 percent AND reduces unsubscribes by 26 percent. Those are some pretty powerful statistics for just using one word.

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marketing, social media, video, web

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