Tag: web

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Responsive Design: Why you need it and how to do it.

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good on desktop screens, it has to look good on large screens, small screens, tablets, mobile phones, televisions, car monitors, watches- the list is ever growing and it’s important that you keep up. Not only will Google look over your site in favor of those with responsive designs, but people will too. More searches in the US take place on mobile devices than on desktop computers nowadays and 74% of people will leave an unresponsive site.

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design, graphic design, marketing, SEO, web, website

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The Wide World of SEO, or: How to make friends with a search engine

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend: no one is visiting your site! You may have a few visits a day (at least one of which is yourself, or someone in your organization). Sure, there was that one day when, to your delight, you opened your Analytics report to see a spike of over a thousand visitors, only to discover they were all spam after seeing they originated from somewhere in the Russian Federation. Obviously, your website isn’t meeting the lofty goals you envisioned when you launched it.

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design, marketing, SEO, tools, web, website

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Color: Psychology + Cultural Meaning

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient cultures practiced this in order to stimulate parts of the mind and body, and this kind of treatment is still being used today! Now, let’s look at some of our favorite colors, how they are used in marketing, their psychological effect, and how they are perceived in cultures familiar and foreign!

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branding, color, design, marketing, web

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4 Ways Social Media is Changing Video Marketing

Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing. In fact, according to HubSpot, using the word “video” in an email subject line boosts open rates by 19 percent, increases click through rates by 65 percent AND reduces unsubscribes by 26 percent. Those are some pretty powerful statistics for just using one word.

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marketing, social media, video, web

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Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4

When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I knew that specializing in an industry would make sales and marketing more efficient as efforts could be very tightly focused on reaching that single audience and would allow me to develop specialized services and/or products to serve that market and further differentiate Red Sage as an expert. I had no idea which industry I wanted to specialize in but I developed criteria that would help me stay focused on looking for opportunities to help me identify this market.

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10 Years, branding, design, marketing, web, website

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8 Fresh FREE Fonts to Replace those Overused Ones

While it can be tempting to use the same old familiar font over and over again, why not freshen up that company newsletter, PowerPoint, or memo with a fresh, new, and best of all, FREE font? While some prefer to stick with the typical fonts pre-installed on your computer, others are unaware of the free ones just waiting to be used! Now don’t go crazy. Just because they are free doesn’t mean you should use them without any additional thought. That’s why I’m here! I have hand-picked eight beautiful fonts for replacing those old crusty fonts like Times New Roman you have been using since the dawn of time. In addition, I will be showing you how and where it’s appropriate to use these fonts. Let’s get started!

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design, free, web, website

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2007-2009: Learning to Walk The Story of Red Sage, Chapter 3

Moving into our first location and adding our first employees

In June of 2007, Red Sage graduated from a home-based business into a real company. (learn more about the birth of our company and our first year in business) We moved into our first location at 400 14th Street SE, Suite D, Decatur, which had four offices, a reception area, and a small conference room. Teresa joined the company full time at that point, and we added our first Marketing Coordinator, Heather Thompson. Business had continued to grow to the point that I needed someone to work directly with customers managing projects as well as provide writing services for web and print work.

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10 Years, business development, design, marketing, Red Sage, web, website

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Print vs. Online: Where to Spend Your Advertising Dollars

Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online advertising?”

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advertising, marketing, Online, web, website

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Free Software Alternatives as Good as their Expensive Counterparts

You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals. Say you have always wanted to use industry-standard Adobe software, but couldn’t bring yourself to purchase the software and bound that learning curve. Open-source software is a great place to start! I am very excited to share with you seven well-known FREE software alternatives.

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design, free, graphic design, marketing, tools, web

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