web Archives - Red Sage Communications

How to Create Marketing Strategies That Actually Work

March 20, 2018
Michelle Stark
Sage Advice

It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?

design, marketing, strategy, tools, web, website

Is your website really safe?

February 15, 2018
Red Sage
Sage Advice

The internet is a dangerous place.

design, marketing, tools, web, website

Responsive Design: Why you need it and how to do it.

December 1, 2016
Red Sage
Sage Advice

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...

design, graphic design, marketing, SEO, web, website

The Wide World of SEO, or: How to make friends with a search engine

October 31, 2016
Red Sage
Sage Advice

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...

design, marketing, SEO, tools, web, website

Color: Psychology + Cultural Meaning

September 30, 2016
Red Sage
Sage Advice

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient...

branding, color, design, marketing, web

Let’s Get Nostalgic: 90’s Design Trends

May 17, 2016
Red Sage
Sage Advice

Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.

design, graphic design, marketing, web, website

Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4

April 19, 2016
Red Sage
News

When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I knew that specializing in an industry would make sales and marketing more efficient as efforts could be very tightly focused on reaching that single audience and would allow me to develop specialized services and/or products to serve that market and...

10 Years, branding, design, marketing, web, website

8 Fresh FREE Fonts to Replace those Overused Ones

April 5, 2016
Red Sage
Sage Advice

While it can be tempting to use the same old familiar font over and over again, why not freshen up that company newsletter, PowerPoint, or memo with a fresh, new, and best of all, FREE font? While some prefer to stick with the typical fonts pre-installed on your computer, others are unaware of the free ones just waiting to be used! Now don’t go crazy....

design, free, web, website

2007-2009: Learning to Walk The Story of Red Sage, Chapter 3

March 18, 2016
Red Sage
News

Moving into our first location and adding our first employees In June of 2007, Red Sage graduated from a home-based business into a real company. (learn more about the birth of our company and our first year in business) We moved into our first location at 400 14th Street SE, Suite D, Decatur, which had four offices, a reception area, and a small...

10 Years, business development, design, marketing, Red Sage, web, website

Print vs. Online: Where to Spend Your Advertising Dollars

March 7, 2016
Red Sage
Sage Advice

Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online ...

advertising, marketing, Online, web, website

Free Software Alternatives as Good as their Expensive Counterparts

February 23, 2016
Red Sage
Sage Advice

You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals. Say you have...

design, free, graphic design, marketing, tools, web

#TipJarThurs: How do I keep my website fresh?

February 15, 2016
Red Sage
Sage Advice

#TipJarThurs, design, marketing, online presence, tips, web, website

Does my website need to be “trendy?”

February 9, 2016
Red Sage
Sage Advice

Website trends are ever-evolving and while it can be difficult to keep up with all the changes, having an up-to-date website is critical for your business. Websites create value by increasing your visibility online, growing your credibility as a company, and providing timely and useful information to your consumers.

design, marketing, online presence, web, website

#TipJarThurs: How do I know my online ads are working?

January 28, 2016
Red Sage
Sage Advice

#TipJarThurs, marketing, Online, tips, web, website

Tag: web