Tag: web
It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results?
Is your website really safe?
The internet is a dangerous place.
Responsive Design: Why you need it and how to do it.
So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen if you do say so yourself. Yes, you’ve really outdone yourself but it’s 2016, my friend. Computers come in all shapes and sizes and in just about any electronic you can think of. Not only does your site have to look good...
The Wide World of SEO, or: How to make friends with a search engine
So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point. Now, all you have to do is sit back and watch your target audience flock in droves to this online mecca into which you have poured your time (and money). Every day you check your Google Analytics, but you start to notice a distressing trend:...
Color: Psychology + Cultural Meaning
Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy? Several ancient...
4 Ways Social Media is Changing Video Marketing
Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing. In fact, according to HubSpot, using the word “video” in an email subject...
Let’s Get Nostalgic: 90’s Design Trends
Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.
Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4
When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I knew that specializing in an industry would make sales and marketing more efficient as efforts could be very tightly focused on reaching that single audience and would allow me to develop specialized services and/or products to serve that market and...
8 Fresh FREE Fonts to Replace those Overused Ones
While it can be tempting to use the same old familiar font over and over again, why not freshen up that company newsletter, PowerPoint, or memo with a fresh, new, and best of all, FREE font? While some prefer to stick with the typical fonts pre-installed on your computer, others are unaware of the free ones just waiting to be used! Now don’t go crazy....
2007-2009: Learning to Walk The Story of Red Sage, Chapter 3
Moving into our first location and adding our first employees
In June of 2007, Red Sage graduated from a home-based business into a real company. (learn more about the birth of our company and our first year in business) We moved into our first location at 400 14th Street SE, Suite D, Decatur, which had four offices, a reception area, and a small...
10 Years, business development, design, marketing, Red Sage, web, website
Print vs. Online: Where to Spend Your Advertising Dollars
Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online ...
Free Software Alternatives as Good as their Expensive Counterparts
You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals. Say you have...
#TipJarThurs: How do I keep my website fresh?
#TipJarThurs, design, marketing, online presence, tips, web, website
Does my website need to be “trendy?”
Website trends are ever-evolving and while it can be difficult to keep up with all the changes, having an up-to-date website is critical for your business. Websites create value by increasing your visibility online, growing your credibility as a company, and providing timely and useful information to your consumers.