#TipJarThurs: I have a small budget, but I'd like to ramp up for the holidays

Email is an extremely cost-effective method for reaching those last minute Christmas shoppers. But Blitzen beware: e-marketing it is a highly-competitive environment because you are competing with other businesses, co-workers, and family members for space in your readers’ inbox. To increase your chances of reaching your readers, strategically deliver content with a little personality and pizazz, and maybe a hint of holiday spirit.