#TipJarThurs: I have a small budget, but I'd like to ramp up for the holidays

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Email is an extremely cost-effective method for reaching those last minute Christmas shoppers. But Blitzen beware: e-marketing it is a highly-competitive environment because you are competing with other businesses, co-workers, and family members for space in your readers’ inbox. To increase your chances of reaching your readers, strategically deliver content with a little personality and pizazz, and maybe a hint of holiday spirit.

#TipJarThurs, email, marketing, social media

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