Tuscaloosa County IDA Selects Red Sage Communications, Inc. for Rebranding Initiative and Marketing Strategy Development

Decatur, Ala. – The Tuscaloosa County Industrial Development Authority (TCIDA) has chosen Red Sage Communications, Inc., a full-service, integrated marketing and advertising agency, serving clients across the Southeast, as its partner for an organizational rebranding and comprehensive strategic marketing.

“TCIDA’s selection of Red Sage demonstrates our transformational approach to economic development marketing,” said Danielle Winningham, Executive Director of the Tuscaloosa County Industrial Development Authority.  “We are working toward a fresh, recognizable economic development brand and strategic communications that resonate with our stakeholders, existing industries, and site location decision-makers.”

Since the company’s 2006 founding, Red Sage has become one of the region’s leading agencies in economic development and community marketing.  The company has received prestigious awards for branding, communications and website development projects from the International Economic Development Council and Southern Economic Development Council.  Red Sage leaders are also frequently invited to share professional insights and emerging trends at state and regional conferences.

“It is an honor to be selected as Tuscaloosa County Industrial Development Authority’s marketing partner,” Ellen Didier, Red Sage’s President and Founder said.  “Red Sage has a long-standing commitment to excellence in integrated strategies and stand-out creative.  We plan to showcase what TCIDA and community partners have been building and their incredible future ahead.”

Red Sage will work with the TCIDA staff, Board of Directors and a marketing advisory committee to develop an authentic identity and logo that meets the goals of the economic development organization, while positioning TCIDA for the next decade of growth and success.

“We have an unprecedented opportunity to set the stage for how economic development will literally look and feel both in our community and to enterprises who might someday call Tuscaloosa County home,” said Dave Pass, TCIDA Marketing Advisory Committee Chair.”

In January, Red Sage was again recognized as one of the “Biggest and Best in Alabama Business,” ranking #5 among public relations firms and #13 among advertising agencies in Business Alabama’s 2021 Top Rank Magazine.