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Video in Marketing is KING, and Here’s Why

If you’re not utilizing video in your marketing efforts, you should.  While incorporating video into your marketing strategy isn’t really a new idea, it’s become incredibly important in recent years.  And even more important, is the drive to integrate video on every platform and channel.

Don’t believe us?  Here’s a breakdown by the numbers:

  • 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content
  • 80% of customers remember a video they’ve watched in the last month
  • Video is projected to claim more than 80% of all web traffic by 2019
  • Adding a video to marketing emails can boost click-through rates by 200-300%

(Source: HubSpot Research and Forbes)

Getting Started with Video Marketing

So now you may be thinking… “We don’t really have anything visual to show” or “What we do isn’t all that interesting to our social media followers.”  WRONG!  Let’s talk about some of the best, most effective ways you can integrate video right now.

Demo Marketing Videos

If you scroll through your Facebook or Instagram feed, some of your favorite influencers probably post “how-to” type videos.  These resonate with viewers.  Most of the time, users are coming to a social media platform to browse their feeds, find specific information or learn something.  Demo videos feed that need, so to speak.  A good demo or “how-to” clip should be no longer than 90 seconds, and provide some type of instruction to a process that provides value to the viewer.  The video can even show users how to use a specific product or software.

Brand/Promotional Videos

Brand videos are normally used within a larger advertising campaign, showcasing a company’s mission, vision, or products and services.  These types of videos are great for brand awareness and depending on the focus, can more than likely be used as evergreen content that lives on your website or landing page.

For example, Red Sage recently orchestrated a statewide promotional campaign for the BioAlabama – a trade organization connecting the existing biotech ecosystem in Alabama.  The campaign involved production of a high-impact, teaser-style promotional video widely introducing the #BioAlabama brand for the first time.

This promotional spot was high-energy and compelling, and racked up hundreds of views in just a few months across bioalabama.com, YouTube and the organization’s social media accounts.

Expert Interviews

Chances are, your followers already have some sort of invested interest in your company or organization.  They want to hear from you.  Video marketing that features expert interviews, serves as a great way to build trust and authority with your target audience.  Video could include clips of short interviews with an industry leader about a specific product, or perhaps industry trends.  When producing content like this, it’s important to think of the most relevant angle your audience would like to learn more about.

Live Videos

We’re going LIVE in 3, 2, 1…!  Okay, not really…but you should!  Most people are probably familiar with Facebook Lives.  This tool allows you to have engaging conversations with your followers, in real time, and the best part is, your followers will receive a notification when you go live, so they can join in at the right time, too.  Another plus?  Live videos are the absolute best way to give your viewers a behind-the-scenes look at what you do and your company.  Even though YOU may not think it’s that interesting… if it’s something a person normally wouldn’t get to see every day… it is interesting.  You can stream a behind-the-scenes moment, presentation or interview and verbally encourage viewers to comment and be a part of the conversation!

We Can Help!

If this sounds a little overwhelming, or you don’t know where to start… That’s okay!  Red Sage is here to help if you’re interested in video marketing and beyond.  We can guide you through the whole creative process, from brainstorming video ideas to the editing and post-production.  Our staff have more than 20 years combined experience in video scriptwriting, shooting, editing and post-production.  For advanced projects, we also partner with expert production houses to provide the highest-quality options available locally, at reasonable prices.

Call us today (256) 560-0098 for a free consultation, email us at info@redsageonline.com or browse our website to learn more!

About Sarah Macaluso

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